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B2B Associate Acquisition Manager - Display & Video

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B2B Associate Acquisition Manager - Display & Video


We are the acquisition team of B2B Marketing at Expedia Group. We focus on acquisition of new hosts, hotels, and travel agents that power the supply side of Expedia's marketplace brands such as Expedia, Hotels.com and Vrbo. We do this by running performance marketing channels including programmatic display & video, SEM/PPC, paid social, and Affiliates.
 
We are seeking a high-performing, motivated Associate Acquisition Manager with hands-on B2B digital acquisition experience and subject matter expertise in programmatic display & video.  
 
We are a global team looking after needs of multiple geographies based on changing demand signals of millions of travellers who visit our sites to book their next travel or through our demand partners.
 
Reporting into Manager, Acquisition Marketing and working closely with two other members of our B2B Programmatic Media team, you’ll be responsible for planning, managing, and optimizing our programmatic display and video campaigns across multiple platforms and making them a success. 
 
 

What you'll do:
 

  • Grow EG’s vacation rentals & core lodging supply through paid acquisition with a focus on programmatic display/video (DV360, YouTube, Google Ads).  

  • Optimize and grow existing campaigns in your channels balancing KPIs including CAC and LTV  

  • Create new campaigns and experiments to test new hypotheses  

  • Create weekly and monthly performance reports of your channels based on KPIs 

  • End to end ownership of operational initiatives behind paid marketing campaigns including set up campaign & tracking, media buying & management, testing, analysis and optimization   

  • Develop and execute on a continued iterative testing model 

  • Work with internal stakeholders to influence creative and landing page experiences  

  • Implement trafficking and feed mapping through Google Marketing Platform via external ad ops agency  

Who you are: 

  • Proven experience of day-to-day management of programmatic display media platforms such as Google Ads and Display & Video 360 managing a multi-million-dollar budget  

  • Proven experience using Google Marketing Platform products including Campaign Manager, Google Analytics, Google Studio, Tag Manager 

  • Previous experience managing trafficking and feed mapping through Google Marketing Platform across large accounts and troubleshooting issues. 

  • Bringing a highly analytical mindset to business problems, can-do attitude in self-servicing common analytics questions through Campaign Manager Reporting, Google Analytics, and Tableau  

  • Results-oriented individual with demonstrated success in driving new user acquisition or equivalent with direct sales and profitability deliverables  

  • Self-starter who is comfortable navigating through ambiguity and change 

  • Ability to self-prioritize projects based on highest impact activities 

  • Strong communication skills with the ability to articulate performance metrics, technical challenges and business opportunities to key stakeholders 

  • understanding of attribution modelling and measurement  

  • Previous experience designing and implementing media taxonomy via a tag management tool  

  • Working knowledge and familiarity with paid social platforms (Facebook, LinkedIn, Twitter, etc) and PPC/SEM Platforms (Google Ads, Search Ads 360) 

  • Previous experience managing large media campaigns across multiple geographies  

  • Functional knowledge of HTML, JavaScript, SQL  

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • United Kingdom - London

  • Marketing

  • Full-Time Regular

  • 12/05/2022

  • ID # R-77427

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.