CRM Performance Analyst Manager

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CRM Performance Analyst Manager

As a member of the Travel Engagement and Loyalty team, you will work directly with marketing teams spanning Expedia's entire brand portfolio, including 20+ brands across 10 geographies around the world to provide accurate performance data and actionable insights. Additionally, the role will work with our database, product, and development teams to support marketing efforts.

What you'll do:

• Measure, report and communicate the performance of the email and push channel

• Create and manage reports to enable marketing managers to self serve, monitor & analyze campaigns quickly and effectively

• Understand, join and report out on how campaigns are working to influence channel goals and targets

• Provide and present regular, ad-hoc updates to senior leadership, including the SVP of Loyalty and Customer Engagement

• Deep dive into data anomalies in campaign results & database changes

• Provide insights into the performance of the different results, measuring and analyzing the effectiveness of campaigns including engagement and conversion metrics

• Find opportunities that the team can go after in order to improve the email and push channel's and make a difference to the bottom line

• Utilize email reporting tools to train marketing teams as well as identify trends and opportunities

• Extract data using SQL for marketing lists and reporting

• Serve as a liaison with technology teams to ensure current projects and priorities are aligned with marketing initiatives

• Creates clear, concise and organized communication materials (e.g., reports, dashboards, presentations, messages)

• Breaks down information into understandable messages and actionable steps that fit into the overall plan and strategy

• Establishes working relationships with stakeholders and gains stakeholder trust by effectively addressing their concerns to further long-term interests

• Helps colleagues, customers and other stakeholders explore and understand their data and campaigns for better overall understanding

Who you are:

• Proven knowledge of SQL required

• Expert in data visualization tools, ideally Tableau (or alternative analytics tools) required

• Expert knowledge of Microsoft Excel

• Knowledge ofcloud storage technology is preferred

• Marketing/CRM experience preferred

• Experience in an analyst role

• Ability to synthesize large amounts of data and find creative solutions when faced with limitations

• Familiarity working with and basic understanding of databases, particularly using a database for marketing communications

• Capable of successfully collaborating across teams and geographies

• Desire to grow in responsibility and expand knowledge base

• Ability to influence senior leadership and peers

• Strong communication skills, both verbal and written

• Bachelor’s degree in a related field or equivalent professional experience

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

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