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What you’ll do:
Understand the complexities of Partner campaign performance drivers and conduct in-depth analysis to gain impactful insights on growth opportunities and measure channel performance
Ensure continual optimization of the campaigns, growing bookings at a set return on investment
Recommend changes in spend level with partners, identify tests opportunities, set measurement methodology and evaluate results
Build regular reports/dashboards to measure channel performance, to make decisions on P&L management, to find opportunities and performance trends and at the same time to help solve day-to-day issues
Ensure ads are performing as expected, functioning accurately and are being tracked by internal and external systems
Solve day-to-day issues across internal and external teams to arrive at solutions quickly
Establish positive relationships with both internal and external partners
Who you are:
Bachelor's degree in related analytical field; or equivalent related professional experience
Experience in a data-focused commercial environment; experience in online marketing is a plus, in particular in CPC campaign management (Metasearch, SEM)
Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
Proficient in MS Excel; basic to intermediate SQL skills required; knowledge of Python or other data processing scripts a plus
Outstanding attention to detail in executing sophisticated and time-sensitive projects
Good communication skills, able to develop positive relationships with peers and partners
Knowledge, passion and/or experience of travel industry is a plus
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - Washington - Seattle
ID # R-74849
Job Accommodation Requests
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.