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Marketing Analyst

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What you’ll do:

  • Understand the complexities of Partner campaign performance drivers and conduct in-depth analysis to gain impactful insights on growth opportunities and measure channel performance

  • Ensure continual optimization of the campaigns, growing bookings at a set return on investment

  • Recommend changes in spend level with partners, identify tests opportunities, set measurement methodology and evaluate results

  • Build regular reports/dashboards to measure channel performance, to make decisions on P&L management, to find opportunities and performance trends and at the same time to help solve day-to-day issues

  • Ensure ads are performing as expected, functioning accurately and are being tracked by internal and external systems

  • Solve day-to-day issues across internal and external teams to arrive at solutions quickly

  • Establish positive relationships with both internal and external partners

Who you are:

  • Bachelor's degree in related analytical field; or equivalent related professional experience

  • Experience in a data-focused commercial environment; experience in online marketing is a plus, in particular in CPC campaign management (Metasearch, SEM)

  • Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions

  • Proficient in MS Excel; basic to intermediate SQL skills required; knowledge of Python or other data processing scripts a plus

  • Outstanding attention to detail in executing sophisticated and time-sensitive projects

  • Good communication skills, able to develop positive relationships with peers and partners

  • Knowledge, passion and/or experience of travel industry is a plus

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United States - Washington - Seattle

  • Marketing

  • Full-Time Regular

  • 09/22/2022

  • ID # R-74849

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.