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PR Manager (Seoul)

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PR Manager,, Korea, Expedia Brands

Job Description:

We are looking for the next communications rock star for in Korea!

A newly created role, the PR Manager for the Expedia Group consumer brand,, will be a central figure in managing public relations strategy and brand consumer storytelling development with key media in South Korea.  If you have a passion to drive best-in-class brand storytelling, leading brand strategy in an ever-changing pandemic environment and a chance to work with some of the most loved and growing travel brands in the world, this is the job for you.

What you'll do

  • Plan, develop and implement communications plan to support the brands in South Korea
  • Drive and grow the brands’ favourability and share of voice in South Korea by developing/localizing stories which are locally relevant and with high earned media value
  • Ensure the brand is regularly mentioned in media outlets by using your creative storytelling and data-mining skills to develop trends and stories
  • Be responsible for responding to all reactive media requests in a timely manner
  • Manage the extended agency partner, to develop localized PR plans, and strategies for
  • Work collaboratively and orchestrate content calendar with the global/regional PR teams and agency partner to build a healthy communications pipeline of story outreach
  • Work with internal stakeholders and teams to identify proactive media opportunities in response to wider business priorities including Brand, Social Media, E-Commerce and SEO
  • Identify and groom brand spokesperson for
  • Lead and complete appropriate measurement analysis of PR campaigns
  • Manage PR project budgets

Who you are

You'd be great for this role if you have/are:

  • Demonstrated creative and locally relevant PR results
  • Demonstrated measurable results  
  • Proactive in your approaches and work independently
  • Demonstrated experience in data, analysis and research, including the ability to synthesize data into logical trends, insights and stories and develop research questions that result in media opportunities
  • Exceptional team-building and interpersonal skills – including the ability to represent business at the highest levels internally and externally
  • Comfortable with fast-paced environment and tight deadlines. Ability to manage changing requirements as well as multiple overlapping projects at one time
  • Excellent English and Korean writing, communications, and interpersonal skills
  • Outstanding project management and organizational skills and can lead and drive the rollout of campaigns autonomously
  • Demonstrated experience in highly matrixed organizations a plus
  • 3-5 years PR experience in an in-house consumer role or agency environment; consumer product , e-commerce and/or travel industry experience and fast-moving environment preferred
  • English and Korean language skills

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • Republic of Korea - Seoul

  • Communications

  • Full-Time Regular

  • 09/09/2022

  • ID # R-75791

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At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.