Programmatic Media Manager, Partnerships
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Programmatic Media Manager, Partnerships
We are seeking a high performing and motivated Programmatic Media Manager who can consistently apply, and enhance, programmatic media planning and activation buying capabilities, principles, and playbooks to manage high performing media activations that deliver on business objectives and drive new travellers to the Expedia Group portfolio of brands.
Working as part of our exciting, fast paced and innovative in-house media agency and reporting to the Senior Manager, Programmatic Media, you will establish strong working relationships with key stakeholders across the business to plan and activate programmatic media campaigns across our portfolio of global travel brands.
What you'll do:
End-to-end media planning and programmatic activation of co-branded partnership campaigns
These include Destination Marketing Organizations, financial services and other organizations leveraging Expedia powered technology
Help to define and build strategic opportunities to grow revenue from destination travel partners, through targeted and relevant programmatic media, leveraging Expedia Group audience segmentation capabilities, media targeting and other optimization levers
Establish working relationships with key stakeholders from brand partnership and media solutions teams, gaining stakeholder trust by effectively addressing their briefs to further long-term interests
Provide Ad-hoc support with other programmatic investment strategies including brand and performance media campaigns, across our global footprint of markets
Analyze campaign performance reports to determine which tactics were successful, share campaign insights, and use those learnings to refine future plans
Hands on activation, campaign management and optimization through in-house suite of media buying platforms, including Google DV360 and The Trade Desk
Manage relationships with media partners and publishers to develop effective plans, negotiate to improve media efficiency, and identify custom partnership opportunities
Trafficking creative for campaign launches in a timely fashion and ensuring high quality of ad delivery
Optimize media campaigns in-flight as required to drive continual improvement in performance against goals
Who you are:
6+ years’ experience in digital media roles in media, trading desk or in-house teams
Experience with large budgets, multiple markets and metrics, collaborating across teams
Experience planning media across multiple ad formats and media vendors
Hands on experience with programmatic platforms preferred (DV360, The Trade Desk)
Able to support taking media briefs, managing and optimizing campaigns and reporting on effectiveness and efficiency of activities/campaigns
Ability to quickly adapt to shifting priorities and work with multiple team members
A strong communicator
Experience working in Agile methodologies and practices preferred
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - California - West Hollywood
ID # R-75960-2
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