Senior CRM Audience Operations Specialist
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Senior CRM Audience Operations Specialist
As Senior CRM Audience Operations Specialist you will act as an SME for audience and data operations, platform best practices and advise on improving campaign effectiveness.
What you’ll do:
Support, monitor and troubleshoot manual and automated campaigns with data activities in case of failures, and notify stakeholders of relevant outcomes, fluctuations, and plans
Support the implementation of complex personalized campaigns by enabling, automating, & scaling personalization data across channels in our messaging platform
Work with business owners to analyze audience requirements and translate into technical/ functional specifications for tooling
Define audience process improvements and enable campaign automation to increase campaign efficiency
Support any complex and bespoke audience creation which are beyond the capabilities of existing marketing tooling using analytical techniques
Support any bespoke requests for supplementary data pulls and basic analytics
Who are you:
3+ years of experience with omni-channel marketing campaign management systems (e.g. Adobe Campaign, Salesforce Marketing Cloud, Responsys)
Expert in the foundations of data segmentation, counts, data quality and attribution
Strong SQL skills; demonstrated experience of being able to work with big data, automate scripts and a willingness to learn new languages required for the task.
Basic knowledge of data migration and ETL’s to be able to discuss data migration issues with engineers, especially identifying when an ETL is not performing as expected
Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
Experience in building complex marketing automation campaigns in Salesforce Marketing Cloud (or similar)
Demonstrated aptitude to problem solve and troubleshoot complex technical issues effectively
Ability to work at a fast pace while handling competing priorities.
Highly collaborative and operate with integrity, confidence, and compassion.
Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
Basic experience using HTML to build and personalize marketing communications
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United Kingdom - London
ID # R-77907
Job Accommodation Requests
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.