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Senior CRM Capabilities Manager

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Senior CRM Capabilities Manager (Customer Data Platform and Analytics)

Expedia Group is looking for a senior level individual contributor who consistently applies and regularly enhances the marketing and customer engagement capabilities, principles, and playbooks to tackle the most complex business challenges and opportunities. This person also provides support and expertise to many areas and mentor colleagues. Interfaces regularly with executive (VP+) leadership.

What you'll do:

  • Develop the vision on behalf our Traveler Engagement and Loyalty Team for our use of data, personalization, machine learning and analytics in our marketing technology ecosystem to obtain maximum benefit to the end user.

  • Support the rollout of a data platform that empowers consumers (e.g. marketing experts, business users) by providing a flexible, accessible, impactful, and centralized data hub, with high levels of data quality (e.g. accuracy, completeness, reliability)

  • Identify and document opportunities to maximize value of data through design and delivery of data and analytics products that meet user needs for marketing.

  • Partner with data, architecture and analytics teams across the business to ensure successful delivery of effective data products and alignment with overall company goals.

  • Define and prioritize requirements for features and functionality by gathering user requests, feedback and performance metrics to identify areas for improvement based on user needs.

  • Build and maintain a repository of customer data use cases and platform best practices.

  • Use expertise in marketing data and personalization strategy to advise on strategic approach to campaign or content strategy and recommend innovative solutions.

  • Prioritize multiple marketing initiatives, communicates prioritie among stakeholders.

Who You are:

  • 4 - 8 years' experience managing and leading large scale, global customer data and/or engagement marketing projects.

  • Demonstrates a comprehensive understanding of customer data strategy, personalization and real-time interaction management to enable communication plans and strategies.

  • Defines how to leverage past communications data and KPIs to inform strategy.

  • Comprehensive understands relevant customer data platform software landscape such as Salesforce Data Cloud, Tealium, Adobe CDP, Segment or similar.

  • Demonstrates advanced technical experience in developing single customer views, data strategy, campaign personalization and reporting using relevant platform(s).

  • Demonstrates experience of effectively working with internal Product and Engineering teams, as well as third-party vendors.

  • Ability to influence at all levels of the organization.

  • Demonstration of experience with Salesforce suite of products (Marketing Cloud, Data Cloud, Service Cloud) and other online audience technology such as Google or Meta a plus.


The total cash range for this position in Austin is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United States - Texas - Austin

  • Marketing

  • Full-Time Regular

  • 09/27/2023

  • ID # R-83169

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.