Senior Manager, Marketing Automation
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Senior Manager, Marketing Automation
The Senior Manager, Marketing Automation will be a member of the Digital Marketing Experience team who designs marketing automation strategies and recommends campaigns that are powered by data and leverages real-time insights, to create a personalized partner experience. As senior automation strategist you will be responsible for the oversight and evolution of the systems and related workflows of each component of the team’s tech stack. This position will be one of the key members of our marketing infrastructure, automation, and web delivery team.
What you’ll do:
Own the marketing automation strategy and work with teams to create an implementation, operations, and measurement plan with a focus on building scalable campaigns that drive engagement and revenue.
Create collaborative partnerships with cross-functional decision-makers, including sales, product, and marketing leadership-to get internal buy-in and effectively execute the marketing automation function
Support product and marketing stakeholdersto gather requirements and understand campaign strategy to effectively design, develop, test, and deploy automated campaigns.
Champion marketing data quality and governance in partnership with Legal, IT, and Business Systems by maintaining customer and marketing database hygiene and compliance with GDPR, CPRA, and other consumer rights regulations
Build maintain and leverage a best-in-class marketing technology stack to drive multi-channel lifecycle marketing programs to support acquisition and retention throughout the partner lifecycle
Establish key marketing operations processes to support growth of sales pipeline: lead definitions and stages, lead scoring, ABM operations, campaign optimization, and conversion rate optimization
Partner with data teams to ensure that the requirements for data triggers and formatting are met for successful Marketo consumption and execution
Partner with web teams to ensure registrations forms can be staged on sites to aid with customer data capture
Evaluate and optimize programs based on ROI and performance analytics
Who you are:
Bachelor’s degree in marketing or sales-related field; or equivalent related professional experience
8+ years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels and drive operational efficiencies
Must have advanced Marketo experience, preferably with Marketo Certified Expert credentials. Demonstrable skills with other marketing automation solutions (Pardot, HubSpot, Eloqua, Unica, etc.), content management solutions (AEM, Drupal, Joomla) as well as sales CRM (Salesforce)
Ability to take marketing concepts/requirements and translate them into functional specifications for developers and system admins
Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc
Ability to personally leverage API connections between connected systems from provisioning to execution to reporting of outcomes
Leverage the foundation and fundamentals in place to drive continuous improvement and operational efficiencies while both maintaining quality and driving innovation
Groom the enterprise mindset of connecting data & systems so we can realize immediate gains but ensure sustainability and growth
Coach and mentor the expanded team on marketing automation methodologies, principles and practices
The total cash range for this position in Chicago is $161,500 to $226,000. Employees in this role have the potential to increase their pay up to $258,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - Washington - Seattle
ID # R-76409
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