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Senior Manager, Mobile App Marketing

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Senior Manager, Mobile App Marketing

This is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.

In this role you will own our global Organic App presence, strategy for discoverability and store conversion optimization within the mobile app marketing team. You will establish principles and long-term vision to lead the organic team with clear goals. You will be influencing various teams cross functionally including brand creative, customer engagement, engineering, and product to drive the channel success. You have ownership of Organic performance and communicating trends and drivers to senior leadership.

What you'll do:

  • Lead team of two and mentor their career development

  • Drive channel strategy cross functionally and influence senior leadership

  • Use your analytical expertise to size opportunities and interpret data to drive actions 

  • Develop channel and testing roadmap, determine different phase milestones and priorities

  • Create playbooks and templates for Organic App best practices

  • Utilize understanding of key industry terminology, industry players, and key performance indicators to draw conclusions about trends

  • Monitor changes and updates to app store algorithms and new opportunities provided by operating system updates

  • Lead process improvements and identify opportunities for operation automation  

  • Implement reporting and dashboards

Who you are:

  • Bachelor's or Master's degree in Computer Science, Mathematics, Engineering or Statistics or any other related technical field; or equivalent related professional experience

  • 6+ years of relevant experience in tech and highly analytical environment

  • ASO (keyword and store listing optimization, product page testing) or SEO knowledge  

  • Familiarity with App Store/Google Play algorithm rules

  • Advanced analytical and statistical skills

  • SQL/ Tableau expertise - Python or R is a plus  

  • Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.

  • Excellent presentation and communication skills

  • Able to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendations  

  • Advance understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)


About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United Kingdom - London

  • Marketing

  • Full-Time Regular

  • 11/10/2022

  • ID # R-76292-1

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.