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Senior Product Marketing Manager, Audience Segments
At Expedia Group, we are passionate about travel and technology and working to create innovative products that help open the world and democratize travel for all. Our goal is to help our partners succeed in the travel space. We do this by building better travel experiences and helping our partners deepen relationships with travelers.
The B2B product marketing team is looking for a Senior Product Marketing Manager for Audience Segments. Your objective is to develop a deep understanding of our audience through research and to take new products and features to market. You’ll use insights to create relevant, solution-based messaging and positioning for the segments, and ultimately drive adoption and growth for our products.
You have experience diving into a complex ecosystem of buyers and internal stakeholders, leveraging research, tools and existing knowledge to distil target audience into clearly defined segments. Furthermore, you excel at communication and storytelling and driving adoption across the organization.
What you’ll do:
Responsible for developing a deep understanding of our segments by conducting research and working with the sales team to gather insights about their needs, use cases and buying process
Create personas and archetypes to aid in building a better understanding of our audience
Drive an audience-centric marketing approach within the organization and bring together our various product offerings into a unified proposition. Develop needs-based, differentiated messaging and content with a focus on cohesive solution narratives for our target segments
Secure internal alignment and adoption of the segments and help rally teams around a shared vision
Enable a 360-degree approach to selling by arming the sales teams with audience-centric collateral. Continually test, iterate, and improve assets
Feed segment insights to the rest of the organization and provide direction on market opportunities for the portfolio
Gather intelligence on our competitors through a variety of methods and develop impactful positioning and messaging that can be leveraged by various teams
Drive the development of partner-facing assets including case studies, pitch decks success stories and testimonials
Lead go-to-market of feature launches; work cross-functionally with stakeholders from Sales Enablement, Sales, Growth Marketing, PR, etc. to enable successful and efficient launches
Who you are:
8+ years of product marketing experience in a B2B organization
Experience conducting market, competitor, and customer research to gather and distill insights and assess market opportunities
Commercial mindset, ability to work alongside and influence sales team
Excellent communication skills, able to create an impactful narrative which convinces both internal and external audiences
Executive presence with ability to influence cross-functional partners and decision makers
Previous experience working in a fast-paced technology space is highly desirable
At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
United States - Illinois - Chicago
ID # R-72442-3
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.