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App Marketing Manager
Expedia Group is looking for an experienced App Marketing Manager to join our mobile marketing team. In this role, you’ll have the chance to lead Expedia Group’s mobile app campaigns on one of our largest and most dynamic paid app acquisition channels, Facebook. If you are interested in being on the cutting edge of digital marketing and showcasing your technical skill set, this is the place for you. As one of Facebook's top global advertisers, we at Expedia Group partner closely with dedicated partner account teams to test and implement new marketing technologies before they are released to the rest of the global marketplace.
Please note that this role can be based out of our Austin, Seattle or London office.
What you’ll do:
Deliver best-in-class Facebook mobile app marketing through campaign implementation and optimization
Scale Facebook mobile app campaigns globally, across all EG brands, with adherence to ROAS targets
Manage the end to end execution of global campaigns across Facebook and Instagram to deliver ambitious growth targets
Review campaign performance and make decisions on budget allocation and optimization across brands/regions/tactics
Partner with Analytics team to operationalize EG Facebook mobile app campaign common measurement strategy
Plan, implement, analyze, and document Facebook mobile app campaign tests and insights
Analyze campaign performance data to provide actionable insights and business recommendations by pulling and creating data, reports, and presentations to showcase performance and provide in-depth analysis of results
Partner with Facebook and other social platforms to ensure Expedia Group is an early adopter of all product alphas and betas
Partner with creative teams, brand strategy and creative agency on creative briefs and execution to drive creative excellence and campaign performance
Who you are:
Experience in digital/programmatic media, specifically mobile app install campaigns in Facebook Ads Manager
Experience in using Smartly.io preferred but not required
Analytical mentality, including ability to manipulate data, perform financial analysis and process large amounts of data to understand trends
Strong communications skills (written and oral)
Ability to excel in a fast-paced environment
Conceptualize, initiate and handle marketing tests
Proficient in Microsoft Excel (PowerPoint a plus)
Familiarity with various digital advertising bidding models (CPM, dCPM, CPC, CPA) and leading campaigns to ROI/ROAS performance models (experience with managing and testing campaign performance based on incremental lift measurement a plus)
Experience with SQL and data visualization tools such Tabelau a plus
At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
United States - Texas - Austin
ID # R-69667
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.