Senior Analyst, Performance Marketing
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Senior Analyst, Performance Marketing
Are you passionate about travel and do you want to drive impactful strategies in the marketing space? We are looking for a motivated Senior Marketing Analyst with phenomenal attention to details to join our global Meta Campaign Management team!
You’ll be at the forefront of data analysis, handling data to advise business decisions to support the hotel Meta team in growing key relationships with key Meta players in the industry. If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the fast-paced travel industry, then this is the job for you!
What you’ll do:
Understand the complexities of partner campaigns performance drivers and conduct in-depth analysis to capture impactful insights on growth opportunities and measure channel performance
Ensure continual optimization of the campaigns, growing bookings at a set return on investment
Recommend changes in spend level with partners, identify tests opportunities, set measurement methodology and evaluate results
Build regular reports/dashboards to measure channel performance, to make decisions on P&L management, to find opportunities and performance trends and at the same time to help troubleshoot day-to-day issues
Ensure ads are performing as expected, functioning properly and are being tracked by internal and external systems
Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
Establish positive relationships with both internal and external partners
Proactively share industry news, test results, comparative, and competitive reviews, as well as staying on top of the evolving travel industry
Who you are:
Bachelor's degree in a related field with strong analytical focus or equivalent, or equivalent related professional experience
Experience in a data-driven commercial environment
3+ years’ experience in online marketing. Prior CPC campaign management preferred (Metasearch, SEM)
Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
Proficient in MS Excel; basic to intermediate SQL skills required; knowledge of Python or other data processing scripts preferred
Experience with Tableau or other data visualization software preferred
Exceptional attention to detail in executing complex and time-sensitive projects
Strong communication skills, able to develop productive relationships with peers, partners, and stakeholders
Knowledge, passion and/or experience of travel industry is a plus!
Highly collaborative individual
A bias towards action: You like to get things done, and you can analyze information, provide clarity back to the business and take ownership of outcomes
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - Texas - Austin
ID # R-73495-1
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