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Senior PR Specialist, Germany Media Relations, Expedia Group Brands

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Senior PR Specialist, Germany Media Relations, Expedia Group Brands (Expedia and FeWo-direkt)

The Senior Media Relations Specialist for Expedia Brands (Expedia and FeWo-direkt) in Germany will be responsible for working directly with media to drive locally relevant, highly engaging PR activities which resonate strongly with the local audience. They will work closely with stakeholders within the company to shape Expedia Brands’ narrative in Germany and to drive the two distinct Expedia Brands to new heights within the market. They will act as an invaluable consultant for the wider team on key German PR campaigns, areas of sensitivity and local cultural nuances.

As the Media Relations lead for this market, they will possess a strong network of media contacts and a keen eye for developing stories and initiatives which will gain the attention of both the media and the great German public.

They will be based in London or Germany, reporting to the Head of Media Relations EMEA for Expedia Brands and work closely with the wider global Brand PR, EMEA Media Relations and Social Media teams. They will have experience in an agency and/or business as well as possessing a can-do attitude, be self-driven, and able to learn quickly.

This is a permanent job. 

 What you’ll do: 

  • Regularly interact with media, including online, print, radio, and television outlets, to secure stand out coverage for the Expedia Brands in Germany 

  • Contribute to the development and implementation of integrated communications plans that support Expedia Brands’ objectives, providing regular strategic media insights to internal teams 

  • Responsible for the development of market media relations strategy across earned, owned, and paid channels within PR’s remit 

  • Optimize and prioritize execution of media relations strategy, including media targets, media contact cadence, brand prioritization, etc.    

  • Responsible for development of PR editorial/activity calendars for region / market / brand 

  • Manage and influence internal stakeholders and partners at a senior level as you project manage communication initiatives to ensure the strongest stories are told with appropriate use of resources 

  • Use data and insights to inform storytelling to support business initiatives   

  • Help to manage reactive PR issues that influence perceptions of the brands and the greater Expedia Group business 

  • Media relations advisor to partner PR agencies   

  • Manage press trips and media events 

  • Responsible for monitoring all industry and competitor media coverage, including managing coverage reports, drafting status reports, and providing business event progress and reports as they occur 

  • Help to define metrics and identify KPIs for media relations activity and PR campaigns

Who you are: 

  • Proven 5+ years' experience in a media relations or PR role in a consumer agency environment 

  • Strong experience in German media relations possessing key consumer media contacts across print, online and broadcast media outlets. Existing relationships in lifestyle, consumer, technology and travel is preferred  

  • Exceptional teambuilding and interpersonal skills – including the ability to represent Expedia Group at the highest levels internally and externally 

  • Ability to manage changing requirements as well as having outstanding project management and organizational skills 

  • Excellent written and communication skills 

  • Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for the three Expedia brands 

  • Ability to think creatively and adapt quickly to match the travel landscape 

  • Able to handle fast-paced environments, with quick-turn timelines 

  • Social media and influencer experience preferred 

  • Consumer product and/or travel industry experience preferred 

  • Demonstrated experience in highly matrixed organizations a plus 

  • Fluent German and English speaker 

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • Germany - Berlin

  • Communications

  • Full-Time Regular

  • 08/03/2022

  • ID # R-74499-1

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At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.