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Expedia Group’s Global Marketing Communications team is dedicated to developing and completing innovative and effective global marketing across our family of brands. Within this organization, the Creative team is Expedia Group’s center of creative excellence, and is responsible for developing high-impact, iconic and culturally relevant creative for consumer marketing, content, and experiences across TV, OOH, social, experiential, and more.
As a Senior Copywriter, you will play a critical role in implementing our creative strategy, with a particular focus on narratives across Digital, Film and Social channels.
What you’ll do:
Conceive and implement campaigns, produce narratives, and copy for creative assets, and develop ideas for how our brands value propositions and positioning comes to life
Partner across the company—with brand strategists, product and technology professionals, producers, customer engagement specialists and more—to develop a deep understanding of our brands
Help lead and mentor the creative team
Collaborate with Art Directors/Creative Directors to concept ideas and deliver standout copy
Guide narratives to craft meaningful and inspiring work for all major Digital touchpoints
Use insights that resolve strategic problems
Develop strong, conceptual, big ideas that can scale across touchpoints
Present work to senior creative leadership and executives
Evangelize for the power of great creative work to shift perception and drive results in the Digital space
Work with external partners and agencies, as well as a global team
We are looking for candidates who can work flexibly and fluidly, build trust with others, and see the big picture while keeping an eye on every detail
Who you are:
7+ years as a copywriter or writer in agency or in-house environments; experience with global lifestyle or cultural-impact brands preferred
Deep craft experience in your creative field with highly developed ability to develop strategic thinking and develop creative concepts that result in compelling campaigns and creative work
Ability to help creative direct all work, whether through external agencies, freelance vendors, or internal production resources, ensuring best-in-class work is delivered on time and within budget
Experience acting as brand client with large agencies and ability to direct agency work
Demonstrable copy experience that can flex storytelling across long and short formats, and reflect your ease at writing branded narratives fluidly across mediums
Demonstrate the ability to build and lead global teams in a self-directed way
Experience developing ideas and assets across all platforms and channels
Excellent written and oral communication skills, including the ability to create and deliver presentations that articulate ideas in a compelling manner to build acceptance and support
Passion for and knowledge of Social and branded content and entertainment best practices preferred
Demonstrated experience of working successfully with multifunctional groups, both internally and externally, in fast-paced environments with changing direction
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - California - West Hollywood
Full-Time Fixed Term
ID # R-77802-1
Job Accommodation Requests
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.