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Sr. Analyst, Meta Campaign Management

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The Sr. Partner Marketing Analyst will be an integral part of the Global Meta Team and Hotels.com strategy. In this role you will have an immediate impact and be given the ability to grow and advance in an exciting, online travel company. This position will support Hotels.com placements in the Google HA channel. This position will report to the Sr. Manager - Meta, Hotels.com.

Duties and Responsibilities:

  • Push the limits of Hotels.com thinking on how to operate performance based marketing channels
  • Understand the complexities of Google HA campaign performance and evaluate growth to identify opportunity gaps
  • Run regular reporting to identify bidding opportunities and measure channel performance
  • Recommend changes in spend level with partners while being able to articulate potential impact
  • Ensure ads are performing as expected, functioning properly and are being tracked by internal and external systems
  • Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
  • Conceptualize campaign adjustments, design and implement testing and evaluate results
  • Generate and disseminate reporting to ensure that the wider team is aware of advertising performance trends

Knowledge, Skills & Ability Required:

  • Bachelor's degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc)
  • Minimum 2 years of experience directly related to the duties and responsibilities specified
  • Familiar with online performance based marketing channels
  • Strong quantitative, analytical and problem solving skills; must be very comfortable with data analysis and able to use data to make decisions
  • Able to develop strong working relationships with internal peers and can get cooperation in a non-authority relationship
  • Exceptional attention to detail in executing complex projects and time-sensitive deliverables
  • Project and campaign management experience
  • Expert in MS Excel; knowledge of SQL, SAS, Python or other data processing scripts a plus
  • Knowledge, passion and/or experience of travel industry is a plus

#LI-HD1

At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United States - Texas - Austin

  • Marketing

  • Full-Time Regular

  • 06/29/2022

  • ID # R-73495-1

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At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.