Director, Global Markets – Vrbo EMEA (UK, France & Germany)

As Director of Global Markets – EMEA for Vrbo, you will lead the revitalization and growth of three of Expedia Group’s most iconic heritage brands across Europe - Vrbo in the UK, Abritel in France, and FeWo-direkt in Germany. Each of these brands carries deep local roots and decades of traveler trust, and together they represent the foundation of Vrbo’s presence and opportunity across the region.

This is a pivotal moment in their evolution. We are leaning into each brand’s heritage and distinctive market position while uniting them under Vrbo’s global quality promise, creating a consistent, trusted experience for couples, groups and families across Europe. These markets combine strong brand equity with meaningful greenfield potential, offering a unique opportunity to shape Vrbo’s next chapter of sustainable, profitable growth.

As the regional business leader, you will combine deep market insight, commercial acumen, and cross-functional influence to bring Vrbo’s strategy to life locally. Partnering closely with leaders in Marketing, Partner Excellence, Product, and Customer Service, you will ensure that our brands resonate with travelers and partners alike — driving quality growth, conversion, and long-term loyalty across the UK, France, and Germany.

In this role, you will:

• Shape Market Strategy: Develop and execute market-specific growth strategies aligned to Vrbo’s global vision and reflected in our heritage brands, balancing near-term performance goals with long-term brand building.

• Drive Local Activation: Identify, prioritize, and champion market opportunities across the UK, France, and Germany, translating insights into localized campaigns, seasonal plans, and demand-supply actions.

• Partner Cross-Functionally: Collaborate closely with Marketing, Supply, Product, and Data Science teams to ensure market realities inform product roadmaps, campaign messaging, and traveler experiences.

• Lead Market Advocacy: Represent local traveler and partner needs across Expedia Group; influence global priorities and investment decisions through actionable insights and data-driven storytelling.

• Monitor & Optimize Performance: Own market performance narratives, interpreting results, identifying growth levers, and driving continuous improvement across conversion, retention, and repeat.

• External Representation: Serve as Vrbo’s regional point of contact for key industry, regulatory, and partner stakeholders, ensuring our reputation and relationships reflect our brand promise.

Experience & Qualifications

• Bachelor’s degree in Business, Economics, Marketing, or related field.

• 12+ years of experience driving commercial growth in the travel, hospitality, or digital marketplace sectors.

• Proven success leading complex markets or regions across the UK, France, and/or Germany.

• Strategic operator with a bias for action, skilled in navigating ambiguity and building from opportunity.

• Data-driven and outcome-oriented, with a demonstrated ability to connect insights to measurable impact.

• Deep understanding of European travel behavior, regulatory environments, and cultural nuances.

• Proven ability to influence without authority and mobilize cross-functional partners toward shared goals.

• Comfortable balancing global alignment with local execution, driving clarity and accountability.

• Exceptional communication and storytelling skills with senior leaders, external partners, and cross-functional teams.

• Comfortable representing Vrbo externally in partner, media, or regulatory contexts.

• Fluency in English required; fluency in French and/or German strongly preferred.