Senior Business Development Manager

Senior Business Development Manager

We are seeking a Senior Business Development Manager to build and maintain strategic advertising partnerships, focusing on the DMO vertical across Continental Africa ( Exc. North Africa ).

This role is responsible for driving revenue growth, building high-impact relationships, and delivering tailored advertising strategies that align with partner objectives and Expedia Group’s commercial goals.

What you'll do :

Advertising Business Development

• Develop and execute a consultative sales strategy to grow advertising revenue within the Continental Africa region.

• Serve as a strategic advisor to partners, aligning their business goals with Expedia Group’s advertising capabilities.

• Implement scalable business strategies for key partners, managing day-to-day partner relationships ensuring long-term value creation.

• Identify marketing and promotional opportunities to maximize partner goals.

• Sales Negotiation & Deal Management

• Lead the full sales cycle: prospecting, needs analysis, strategic planning, negotiation, and closing.

• Navigate complex enterprise organizations and influence senior decision-makers.

• Build and maintain robust pipeline of qualified sales opportunities

• Conduct regular pipeline reviews to ensure alignment with revenue goals and Expedia

• Group Advertising’s strategic priorities

• Campaign Execution & Cross-Functional Collaboration

• Oversee campaign launches and ongoing performance, ensuring seamless execution and issue resolution.

• Collaborate with internal teams (supply, marketing, operations, billing, product, media planning) to deliver exceptional partner experiences.

Revenue Performance & Forecasting

• Consistently meet or exceed quarterly revenue targets, ROI analysis and performance reviews to drive continuous improvement and exceed partner’s KPI expectations.
• Accurately forecast media revenue demand using market research, industry insights, and partner engagement.
• Customer Focus & Market Insight
• Deliver a consultative sales experience, including face to face & virtual partner meetings, that builds trust and long-term value.
• Leverage Expedia Group’s data and insights to inform partner strategies and decision-making.
• Support Enterprise Sales team by managing reoccurring tasks, including projects that help drive sales and new business development processes.
• Attend industry events and workshops representing Expedia Group Advertising.

Who you are :

• 8–10+ years of experience in media sales or business development; experience in the travel industry is a strong plus.
• Proven track record of exceeding revenue targets and driving strategic partnerships.
• Deep understanding of digital media and the travel ecosystem.
• Ability to work independently.
• Demonstrated experience managing communications and relationships with C-suite executives
• Demonstrated consultative selling skills and strategic thinking.
• Excellent analytical, negotiation, and communication skills.
• Ability to thrive in a fast-paced, dynamic environment with a growth mindset.
• Travel is required