Senior Manager, Marketing - VR

Senior Manager, Marketing – Vacation Rentals

Introduction to the Team

Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world.

Make an impact!

As Senior Manager, Marketing – Vacation Rentals, you will lead the marketing team responsible for elevating Vrbo partner performance across our marketplace. In this role, you will shape the strategy and execution of campaigns and initiatives that help existing partners adopt the tools, products, and strategies that drive stronger business outcomes. Your leadership will be critical in building a creative, performance-driven marketing engine that unlocks incremental value from our partner base, improves engagement and product adoption, and supports the Vacation Rentals operating plan.

In this role, you will:

• Own the growth marketing strategy and roadmap for the Vrbo global partner base, aligned to the commercial strategy and focused on driving greater impact across partner types

• Lead and mentor a team of partner marketers, building a culture of accountability, speed, customer-centricity, and high performance

• Drive campaign execution with a strong focus on measurable business outcomes, continuously evaluating performance and optimizing when results do not meet the bar

• Partner closely with Product Marketing, Partner Programs, Global Communications, and the Vrbo brand marketing team to ensure integrated and aligned execution

• Represent the team in key leadership forums by sharing strategy, performance insights, and forward-looking recommendations with stakeholders, including the Vacation Rentals Partnerships commercial team

• Manage team planning, resourcing, and prioritization, protecting capacity for the highest-impact work and communicating tradeoffs with clarity and confidence

Experience and qualifications:

• You have 8+ years of progressive marketing experience, including 3+ years in a people leadership or team development role

• You have a proven track record of developing successful marketing strategies and executing campaigns that deliver measurable business impact

• You demonstrate ownership and bias for action by proactively identifying problems and opportunities, bringing forward ideas, and driving them through execution

• You are able to bring structure and clarity to ambiguous problems and make data-informed, timely decisions that balance partner needs, business goals, and operational realities

• You have experience assessing and improving existing strategies and campaigns, diagnosing what is and is not working, and building clear plans to increase impact

• You collaborate and influence effectively across teams and levels, and you have experience coaching, developing talent, and building an environment of high performance and psychological safety

What will help you succeed

• You think strategically and translate commercial priorities into scalable partner marketing programs

• You are energized by leading through change and raising the bar on quality, pace, and impact

• You balance creativity with performance rigor and stay focused on what the work is actually moving

• You build strong cross-functional relationships and help teams align around clear priorities and outcomes

• You bring a customer-focused mindset and use partner insights to shape more relevant and effective marketing