Introduction to team 

Travel Partnerships and Advertising helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions. 

Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies. 

Our Supply Product Marketing team is looking for a motivated Senior Product Marketing Manager to lead go-to-market strategy, positioning, and adoption for our advertising solutions across our Vacation Rental business. This role sits at the intersection of product, sales, and marketing, ensuring that new ad products deliver value, drive revenue, and create a high-quality user experience for all stakeholders. Ready for a challenge? Join our team of product marketing professionals and help us fulfill our Vrbo partners’ reach and visibility needs!

You’ll own the strategy for how we bring new advertising capabilities to market, deeply understand the needs and motivations of both partners and travelers, and shape the narratives that define how Vacation Rental hosts succeed on our platform. You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Growth Marketing and Sales teams, to launch new and improved advertising products, building winning go-to-market strategies, internal and external readiness for launches, and strong product positioning and messages.

In this role, you will

• Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning.

• Lead end to end GTM strategy for new advertising products including but not limited to naming, positioning, packaging, pricing, readiness, and launch.

• Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams.

• Drive clear narratives that articulate product value across stakeholders.

• Drive cross-functional alignment and leadership communication on launch strategy and ongoing adoption plans

• Act as the connective tissue across product, marketing, customer support, sales enablement, and sales teams to drive the adoption of key products and features.

Experience and qualifications

• 8+ years in product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology

• Must have hands-on experience launching advertising products (e.g., ad platforms, sponsored listing or new ad formats), including owning go-to-market strategy, messaging, sales enablement, and performance measurement.

• Experience in partner advertising with a strong understanding of a two-sided marketplace.

• Demonstrated ability to lead complex, cross-functional initiatives from ambiguity to education

• Excellent storytelling, strategic thinking, and analytical skills

• Willing to learn and eager to partner, always ensuring you bring your peers along the journey 

• Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures