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Activation Manager, North East Asia (Hong Kong)

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The Expedia Group GEOS team is responsible for driving market share growth for our brands Expedia and in Hong Kong and Taiwan.

We have a role open for an Activation Manager who combines skills, experience, and interest in running the point of sale in a 360 fashion, from insights generation (including some data mining) to strategy creation and implementation.

This person is a self-starter, highly motivated, requiring little guidance. We are an inclusive workplace with an open and transparent management culture. The position will have one direct report.

Role Scope

  • Create and gather insights (consumer / market / competitor / performance) from internal data management tools and external sources.
  • Combine those insights into a compelling marketing and differentiation strategy for our brands in Hong Kong to grow market share.
  • Execute these strategies across Expedia Group’s lines of business, functions, channels, internal and external stakeholders.
  • Run the business on a day-to-day basis including monitoring of performance indicators, sharing of insights, leading of meetings, compliance with regulatory requirements.

Applicant Requirements

  • Comfortable with data: ability to generate data using tools such as tableau, excel, and others (coding skills not needed).
  • Good at market research: easy to understand consumer behavior, market and competitor trends.
  • Can create strategy: ability to translate the above into successful marketing strategies
  • Can execute: ability to implement plans within given timeframes.
  • Team player and leader: can engage others = team members, management, stakeholders
  • Is motivated: fast, humble, positive mindset, sees opportunities, shows resilience.
  • Strong in communicating: speaks clearly, can adapt to audience, diplomatic yet goal focused.
  • Proficiency in English & Cantonese, Mandarin is a plus

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • Hong Kong

  • Marketing

  • Full-Time Regular

  • 08/03/2022

  • ID # R-75226

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.