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Business Marketing, Sr Manager

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Business Marketing, Sr Manager

As the Business Marketing, Sr Manager for Vrbo, you will define product priorities and marketing goals for the brand marketing organization and be the voice of marketing within the company at large.

What you'll do:

  • Create the FY Marketing Plan including: key objectives, goals, audience, KPIs, content plan, channel strategy, competitive landscape

  • Provide the individual business marketing briefs, including: key objective, goals, audience, deliverables, KPIs, cross-functional needs, competitive landscape, any campaign requirements (markets, messaging, partnerships, offers, etc)

  • Partner with the International leads on Annual Plan.

  • Understand and communicate product knowledge across teams

  • Identify & coordinate business, cross-functional, and executive approvers

  • Responsible for pulling together business overview decks across all channels

  • Own the business customer learning plan

  • Drive Weekly Brand LT Meetings

  • P&L responsibility and channel investment forecasting including offer and incentive investment

  • Leads results gathering and assesses success based on set out KPI’s.

  • Organizes results share with media and other channels. Provides results and assets for Business campaign summary


Who you are:

  • Fluent in qualitative and quantitative research and turning learnings into actionable insights to form decision making

  • Able to manage through ambiguity

  • Able to proactively identify what data + insights might be meaningful and chase it down

  • Brand orientated business acumen

#LI-LW1

At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United States - Texas - Austin

  • Marketing

  • Full-Time Regular

  • 08/05/2022

  • ID # R-69508

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.