CRM Manager - Email Marketing
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Expedia Group is looking for a passionate and driven Customer Engagement Marketing Manager to join our Customer Engagement Marketing Organization. The Marketing Manager’s role is responsible for carrying out the CRM marketing strategy for Vrbo with responsibility for the dream and discover phase of the customer journey.
This role will partner closely with cross functional teams in brand marketing, creative and local marketers to develop compelling campaigns to optimize customer engagement. The customer engagement marketing manager will work with their peers to coordinate planning, strategy, optimization, campaign management and production. This position reports to the Director of Customer Engagement for Vrbo.
What you’ll do:
- Work on the development, execution and management of global email campaigns for Vrbo
- Serve as subject matter authority and use technical knowledge and expertise of CRM capabilities to develop email programs
- Strive for outstanding CRM programs by understanding email marketing trends and innovation to continuously evolve Vrbo’s email programs
- Collaborate with creative, brand, and marketing partners to ensure our email programs support Vrbo’s marketing objectives and business outcomes and meet brand guidelines
- Evaluate email marketing results and deliver on marketing performance as it supports the wider business strategy
- Manage quarterly campaign and content planning process working cross-functionally to ensure alignment with cross-channel marketing calendars
- Plan and execute ongoing A/B and multivariate testing, analyze results and provide recommendations to improve and optimize email engagement
Who you are:
- Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience
- At least 4 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
- Ability to collaborate with creative and marketing partners to develop innovative email marketing programs
- Ability to work and communicate successfully across teams and partners
- Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
- Proficient in the use of MS Office. Experience with Jira, Trello and Tableau are all a plus
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - Washington - Seattle
ID # R-72794-1
Job Accommodation Requests
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