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Communications Planning Manager
Expedia Brands brings together brand marketing, growth marketing, and marketing technology services across all Expedia Group consumer brands. This marketing division of Expedia Group was formed in May 2020 and is responsible for building the world’s leading suite of consumer travel brands. Each of our brands is chartered with appealing to new customers and creating loyal repeaters. Every brand creates and optimizes to a unique value proposition, target segment, brand/creative positioning, and customer engagement strategy. Local marketing, Performance marketing, MarTech, data, and analytics are delivered from centralized cross-brand teams to ensure best-of-class capabilities. Marketing works in close partnership with other Expedia Group teams to coordinate delivery of our unique value propositions through every touch point in the customer journey.
Expedia Group’s Global Marketing Communications team is dedicated to developing and executing innovative and effective global marketing across our family of brands. Within this organization, the Communications Planning function is responsible for setting the strategic approach for campaigns across our Services brands.
We are seeking a strategic leader as Communications Planning Manager for the UK, across three of our brands - Brand Expedia, Hotels.com and Vrbo. An enthusiastic person who can contribute to a team environment and wants to be part of an evolving organization. This position requires a self-motivated, flexible individual with strong communication and leadership skills.
The role sits at the intersection of ideas and media, partnering closely with the Brand Planners, Creative Directors and media team to ensure our Communications ideas are properly integrated across channels. A deep understanding of communications platforms is needed as you will be instrumental in driving the rethinking and reimagining of how Expedia Group communicates to new and existing customers across the world.
What you’ll do:
Lead day-to-day Communications planning for the UK, across three brands (Brand Expedia, Hotels.com and Vrbo), developing and executing integrated marketing communications efforts
Partner closely with strategy and creative teams so our creative ideas make use of a mix of owned, earned and paid channels
Help develop consumer journeys for each campaign or activity and articulate them through clear and concise visual presentations
Determine the communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel
Work with Insights and Measurement team to develop and track measurable campaign KPI’s
Work with the media team to ensure ideas are deployed through the proper mix of paid/owned/earned channels
Manage 1 direct report
Proactively seek out latest media trends, technology, and research
Who you are:
Proven experience in a communications planning and/or media planning role on either client or agency side (consumer brands preferred)
Strong proficiency in English (written and verbal)
Strong understanding of media channels in the UK, couple with a strong understanding of the UK media landscape
Strategic and critical thinking skills; ability to see the “big picture” while diving into details
Commitment to results in a prioritized manner, balancing projects while maintaining quality
Excellent visual story-telling and presentation skills who can communicate effectively, concisely, and tailored to the audience
Ability to collaborate and communicate effectively with geographically diverse teams
Ability to work in a fast paced, highly competitive, and constantly evolving category
Outstanding organizational, interpersonal and analytical skills
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
United Kingdom - London
ID # R-72185
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.