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Content Designer II

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Content Designer II

Do you enjoy UX writing and complicated content challenges? Do you want to use your content design skills to craft incredible user experiences?

At Expedia Group, our mission is to power global travel for everyone, everywhere. As a Content Designer II on our Experience Design (XD) team, you’ll help us achieve that mission by contributing to the tone, structure, and narrative flow of content across Expedia’s product experiences.

You’ll be perfect for the role if you blend UX writing with storytelling. You identify user needs and find the right content to meet those needs using research, logic, hard data, and empathy to inform your content choices. You’re passionate about creating product experiences that are clear, helpful and human.

What you’ll do:

Reporting to our centralized Content Design practice, you’ll help drive the strategy and approach to content design for our new loyalty and rewards program across Expedia Group brands

While no two days are the same, your main responsibilities will include:

  • Using human-centered design methods to design, craft, and test content solutions that address real customer challenges

  • Applying a holistic, customer-focused approach to creating a cohesive content strategy for our loyalty programme across all product areas

  • Applying UX writing skills to orchestrate a clear and compelling voice and tone

  • Applying UI frameworks, modularity, localization, reuse, and related concepts to design content solutions that scale

  • Using both qualitative and quantitative insights and business analytics to drive content insights and solutions

  • Partnering across teams to improve the accessibility, inclusion, readability, and translatability of product content

  • Clearly and confidently communicating decision-making rationale to team members and stakeholders

Who you are:

We realize that content design is constantly evolving, and we know that no two people enter this field through the same path. So, we’re not expecting you to be a specialist in everything listed here, but we do ask that you demonstrate expertise commensurate with the job level in whichever methods you use.

We’re also looking for people who will contribute frameworks to our growing team and our design system, so we’re excited to see how you scale your thinking

  • Bachelor's degree in a related field or equivalent related professional experience in UX writing, content audits and analysis, content mapping and modelling, content planning and sourcing, conversational design, information architecture, and storytelling (This is not a content marketing role)

  • At least 2-4 years related professional experience as a content designer, content strategist or UX writer

  • Ability to audit, analyze, structure, create, and present content independently using established frameworks

  • An understanding of human-centered design (HCD) practices

  • A thoughtful, empathetic, and inclusive approach to content design that meets every user where they are

  • Strong presentation and storytelling skills and the ability to communicate compelling rationale and narratives to your team and partners

  • A passion for travel and for our mission

  • A portfolio of work that demonstrates your skills - we’re especially interested in seeing examples of work you’ve done for Android and iOS apps. If you have experience working in a platform or two-sided marketplace, it’s a definite plus

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • United Kingdom - London

  • Technology

  • Full-Time Regular

  • 12/02/2022

  • ID # R-78628

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.