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Director, New Product Marketing

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Director, New Product Marketing

The New Partner Solutions team within EPS is responsible for: 1) Identifying new products, services, and capabilities to bring to our partners, 2) Incubating and accelerating high potential opportunities, and 3D) Determining the optimal go to market models for new offerings.

Position Overview:

  • Overall B2BX positioning: Evolve overall positioning of new products and services with B2BX strategy over time

  • Messaging: Create messaging on new products and services during test and learn phases to understand customer needs prior to partner development

  • Market Feedback: Plan best feedback mechanisms for new services during incubation including target segments, methods, content, etc.

What you'll do:

  • Define positioning and messaging for ‘Platform as a Product’ and future of B2BX 

  • Concretely define potential product offerings for market testing 

  • Create positioning and differentiation statements for new offers 

  • Work w EPS Product Marketing to get market feedback on new concepts at scale

Who you are:

  • Proven ability to create positioning for new products and services

  • Proven track record of effective customer and prospect market research to test for market feasibility

  • Experience driving positive outcomes through B2B Marketing

  • Very strong interpersonal skills (externally and internally at all levels)

  • Proven track record defining strategic priorities

  • Proven experience working across teams, and leading without direct authority to achieve results

  • 10+ years of work experience preferred with 5+ years’ work experience in go to market strategy, new product development or B2B product marketing

  • Experience working across a variety of travel sectors a plus

  • Bachelor's or Master’s in Business Administration, or related field; or equivalent related professional experience


At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United Kingdom - London

  • Marketing

  • Full-Time Regular

  • 07/29/2022

  • ID # R-75052-2

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.