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Director, Product Marketing, Audience Segments

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Director, Product Marketing Audience Segments

At Expedia Group, we are passionate about travel and technology and working to create innovative products that help open the world and democratize travel for all. Our goal is to help our partners succeed in the travel space. We do this by building better travel experiences and helping our partners deepen relationships with travelers.  

What you’ll do : 

The B2B product marketing team is looking for a Director of Product Marketing for Audience Segments. In this role you will oversee a team of product marketers whose objective is to develop a deep understanding of our audience through research and to take new products and features to market. You’ll use insights to create relevant, solution-based messaging and positioning for the segments, and ultimately drive adoption and growth for our products. As a leader, you have experience diving into a complex ecosystem of buyers and internal stakeholders, leveraging research, tools and existing knowledge to distil target audience into clearly defined segments. Furthermore, you excel at communication and storytelling and driving adoption across the organization. 

  • Manage a team of product marketers who cover various travel audience segments (e.g. Hotel, Flights, etc.)

  • Responsible for developing a deep understanding of our segments by conducting research and working with the sales team to gather insights about their needs, use cases and buying process

  • Lead creation of personas and archetypes to aid in building a better understanding of our audience

  • Drive an audience-centric marketing approach within the organization and bring together our various product offerings into a unified proposition. Develop needs-based, differentiated messaging and content with a focus on cohesive solution narratives for our target segments

  • Secure internal alignment and adoption of the segments and help rally teams around a shared vision

  • Enable a 360-degree approach to selling by arming the sales teams with audience-centric collateral. Continually test, iterate, and improve assets

  • Feed segment insights to the rest of the organization and provide direction on market opportunities for the portfolio

  • Gather intelligence on our competitors through a variety of methods and develop impactful positioning and messaging that can be leveraged by various teams

  • Drive the development of partner-facing assets including case studies, pitch decks success stories and testimonials

  • Oversee the go-to-market of feature launches; work cross-functionally with stakeholders from Sales Enablement, Sales, Growth Marketing, PR, etc. to enable successful and efficient launches 

  • Bring industry best practices to the team and be a champion for product marketing while bringing clarity, simplicity and accountability

  • Lead the hiring, development, and retention of product marketing talent

Who you are :

  • A significant number of years of product marketing experience in a B2B organization

  • Experience managing a team of individual contributors, motivate, coach and grow a geographically dispersed team

  • Experience conducting market, competitor, and customer research to gather and distill insights and assess market opportunities

  • Commercial mindset, ability to work alongside and influence sales team

  • Excellent communication skills, able to create an impactful narrative which convinces both internal and external audiences

  • Executive presence and ability to influence cross-functional partners and decision makers 

  • Previous experience working in a fast-paced technology space is highly desirable

  • Bachelor’s degree required; Master’s degree preferred

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • United Kingdom - London

  • Marketing

  • Full-Time Regular

  • 07/26/2022

  • ID # R-75250

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.