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Lead Content Designer

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Lead Content Designer

At Expedia Group, our mission is to power global travel for everyone, everywhere. As a Lead Content Designer on our XD (Experience Design) team, you’ll help us achieve that mission by bringing a vision for clarity, consistency, usability, and delight to our trip-planning experience.

You’re perfect for this role if you’re a blend of storyteller, systems thinker, and UX writer. You can identify user needs and craft the right content to meet those needs using logic, data, and customer insights. You love working in multidisciplinary design teams that include product designers, researchers, and fellow content designers, and you're skilled at synthesizing your insights into a cohesive strategy.

You’re also a curious and enthusiastic craftsperson who’s keen to build product experiences that are helpful, inclusive, and human. After all, as the world’s travel platform, we’re not only propelling digital experiences, but physical ones, too.

What you will do:

As a key member of our centralized Content Design practice, you'll lead the approach to content design for the trips experience across Expedia,, and Vrbo. You’ll be a strategic partner both inside and outside of product design, contributing meaningfully to activities like these:

  • Define and drive the UX content strategy for Expedia’s trips experience, mentoring and partnering with junior content designers to ensure a compelling and cohesive experience

  • Orchestrate a clear and compelling voice for content — even if you don’t own the means of production — across complex product areas

  • Use human-centered design methods to craft, co-create, and test content solutions that address real customer needs

  • Apply concepts around UI frameworks, modularity, localization, and reuse to craft content solutions that scale

  • Team with product managers and researchers to initiate and drive content tests that measurably improve the customer experience

  • Partner across Expedia to improve accessibility, inclusion, readability, and translatability of product content

  • Contribute content standards and patterns to our style guide and platform design system

Who you are:

We realize that the practice of content design is constantly evolving, and we know that no two people enter this field through the same path. We're not expecting you to be a specialist in everything listed here, but we do ask that you demonstrate expertise in whichever methods you apply

  • Demonstrated lead-level professional experience as a product content designer or UX content strategist

  • Applied skills in human-centered design (HCD) and techniques such as UX Writing, Content Audits and Analysis, Content Mapping and Modeling, and Information Architecture(This is not a content marketing role.)

  • Ability to audit, analyze, structure, design, and present content solutions independently using established frameworks

  • A thoughtful, empathetic, and inclusive approach to content design that meets every user where they are

  • Ability to collaborate with different practice areas — particularly those with approaches and perspectives different from your own — to generate effective solutions to user challenges

  • Expertise in facilitation, workshop design, and storytelling

  • A passion for travel and for our mission


The total cash range for this position in Chicago is $148,500 to $208,000.00. Employees in this role have the potential to increase their pay up to $237,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $148,500.00 to $208,000.00. Employees in this role have the potential to increase their pay up to $237,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United States - Texas - Austin

  • Technology

  • Full-Time Regular

  • 12/22/2022

  • ID # R-78389

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.