Senior Loyalty Program Manager
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United Kingdom - London
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Marketing
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Full-Time Regular
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04/22/2024
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ID # R-87826
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Senior Loyalty Program Manager
Are you excited by the opportunity to take our business to the next level delivering value, unforgettable travel experiences and unlocking new business opportunities? Do you have a passion for the traveller and our partners, and a curiosity for what makes them tick?
At Expedia Group we aim to be the most rewarding place to book travel. In 2023, we launched One Key in the US market, a single loyalty program across our brands. We are looking for a Loyalty Program Manager to join us and be a key part of driving the core proposition behind our loyalty program as we continue to expand One Key globally.
This role is based in London and reports to the Director, Loyalty Programs within the Traveler Engagement and Loyalty (TEaL) team.
What you’ll do:
Bring your experience and best practices from previously having worked on a complex loyalty program.
Proactively interpret and leverage research, competitor insights and loyalty data points to strategically evolve the loyalty proposition driving improvements in member engagement.
Partner with stakeholders on business modelling for initiatives, in turn prioritising roadmap deliverables
Write and socialise clear business requirements for product and technology partners.
End-to-end delivery of key roadmap initiatives and going beyond the minimum viable product.
Understanding of existing legacy programs and program rules.
Maintain close partnership with legal teams.
Go-to person in TEaL on the loyalty value proposition and comprehensive understanding and documentation of program logic.
Achieve key loyalty KPIs and ability to deep-dive on what drives these.
Who you are:
7+ years of experience managing and leading large scale loyalty marketing projects
A real passion for understanding for loyalty and solving traveller problems using data and insights
The ability to work cross-functionally and influence others
To be adapt at tackling unstructured problems and finding solutions
Strong business insight and experience in marketing strategy or analytics
A strong understanding in developing and delivering engaging loyalty propositions
Ability to perform and prioritise in a dynamic and ever-changing environment
To be a dedicated, high-energy, innovative, self-starter looking to have a significant impact on business
Excellent presentation skills and enjoy constructing and delivering a story to senior leaders
Ability to determine tangible actions and drive delivery through a cross-functional team
Strong business insight and experience in marketing strategy or analytics
A strong understanding in developing and delivering engaging loyalty propositions
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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