Are you excited about driving transformational growth and being part of something new? Do you have a passion for connecting with travelers and finding creative ways to communicate propositions? With the recent launch of Expedia Group’s new world leading loyalty proposition, One Key, this is the most exciting time to join Expedia Group’s Traveler Engagement and Loyalty (TEaL) team.

We are looking for an extraordinary talent to join the Insight and Messaging team and help drive the strategy for One Key messaging. You will work in a truly customer focused organization and bring creativity and critical thinking to our loyalty communications across Expedia, Hotels.com and Vrbo, connecting with over 168 million customers across our Rewards program travelers.

If you like making a difference and finding creative ways to inspire travelers, then we’d love to hear from you. This role is based in our London office and reports to the Senior Manager, TEaL Messaging Strategy.

What you’ll do:

• Own proposition messaging for One Key, Expedia Groups unified rewards program, updating and refining the playbook and messaging guidance to reflect proposition enhancements and new initiatives

• Use traveler insight to identify opportunities to improve program awareness, comprehension and appeal, removing traveler pain points

• Collaborate with stakeholders on playbook useability, ensuring it is embedded across the business as a functional tool to drive messaging consistency

• Work with internal teams to ensure messaging updates are implemented throughout existing communications, including on site and in CRM

• Ensure consistency of One Key messaging across all channels, including on-site, CRM, brand, PR and social

• Be the go to person for other teams across the business on One Key messaging (e.g. creative briefs, on site, CRM campaigns), running messaging surgeries and providing timely input to campaigns 

• Maintain a continually optimized messaging bank for use inTEaL owned One Key marketing placements

• Conduct frequent analysis of competitor programmes looking for insights around messaging and claims and identifying further opportunities to reinforce our value propositions

​Who you are:

• 5+ years’ experience in loyalty marketing, internal/external comms, marketing strategy, product marketing or brand marketing space

• A strong communicator who is able to simplify and communicate complex concepts concisely and clearly

• A high level of attention to detail and strong copywritingskills

• Proactive self-starter who is able to convert insights into tangible actions that deliver significant impact on the business

• Excellent project and stakeholder management skills with the ability to effectively influence senior executives and drive delivery through a cross functional team

• Critical thinker with experience structuring customer and business problems and solutions to address them

• Confident in tackling unstructured problems and finding quick win solutions

• A passion for customer insights and what makes people tick and an interest in loyalty schemes and good knowledge of best practice across industries

• High-energy, creative and motivated, with strong collaboration and teamwork skills

• Highly organized and flexible in response to changing needs and priorities