Marketing Analyst
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United Kingdom - London
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Marketing
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Full-Time Regular
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04/30/2024
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ID # R-87859
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Do you have a passion for telling stories through data and enjoy finding ways to improve processes & performance? We are looking for a motivated Online Marketing Analyst with phenomenal attention to details to join our global Meta team!
You’ll be at the forefront of data analysis, handling data to advise business decisions to support the Lodging Meta team in growing key relationships with a key Meta player in the industry.
This is an outstanding opportunity to join an international and diverse team in a fast-growing environment and to contribute to the growth of a world leader in online travel.
What you’ll do:
Understand the complexities of Partner campaigns performance drivers and conduct in-depth analysis to capture impactful insights on growth opportunities and measure channel performance
Ensure continual optimization of the campaigns, growing bookings at a set return on investment
Recommend changes in spend level with partners, identify tests opportunities, set measurement methodology and evaluate results
Build regular reports/dashboards to measure channel performance, to make decisions on P&L management, to find opportunities and performance trends and at the same time to help troubleshoot day-to-day issues
Ensure ads are performing as expected, functioning properly and are being tracked by internal and external systems
Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
Establish positive relationships with both internal and external partners
Who you are:
Experience in a data-driven commercial environment; experience in online marketing is a plus, in particular in CPC campaign management (Metasearch, SEM)
Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
Proficient in MS Excel; basic to intermediate SQL skills required
Exceptional attention to detail in executing complex and time-sensitive projects
Strong communication skills, able to develop productive relationships with peers, partners and stakeholders
Knowledge, passion and/or experience of travel industry is a plus
Bachelor's degree in a related field with strong analytical focus or equivalent related professional experience
#LI-MF2
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Job Accommodation Requests
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