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Marketing Specialist - Sourcing & Supply Strategy (B2B)

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Marketing Specialist - Sourcing & Supply Strategy (B2B)

Our team, based in locations all around the world, is forward-thinking and high-energy, so we're looking for someone who thrives in a spirited environment, excels at defining and delivering on strategy and execution, and is passionate about what they do!

What you'll do:

  • As a Partner Marketing Specialist for the Lodging Supply Marketing Geo team, you will join a team of Regional Marketers and will work to drive marketing at scale for Expedia Group’s partner business. Success is defined by your ability to deepen engagement and satisfaction with our lodging and vacation rental partners. You will develop and put in motion local marketing demand generation plans and establish digital marketing standard methodologies. This role provides an excellent career growth opportunity, deepening your marketing and leadership skills

  • Partner with internal stakeholders to develop cross team processes that enable clear communication and create efficiencies across teams 

  • Work with internal teams to develop sourcing and supply campaigns that reflect the needs of the region’s local markets

  • Interlock with regional account managers to ensure ongoing agreement on priorities, adjusting strategies and plans to accommodate changing market conditions and emerging opportunities

  • Drive marketing initiatives in alignment with our business objectives

  • Build, test, optimize and increase the performance of regional marketing campaigns.

  • Forecast, measure, and analyze metrics to assess the impact of the digital channels and activities

  • Build effective digital content for targeted partners

Who you are:

  • Bachelor’s degree in Marketing, Advertising or Communications or related field; or equivalent related professional experience

  • 3+ years in B2B Marketing, preferably in B2B technology or hospitality

  • 2+ years direct experience in email marketing tools such as Adobe Marketo

  • Experience creating and implementing marketing campaigns that engage customers/partners and include a range of marketing strategies and technologies

  • Outstanding communicator with validated ability to clearly convey ideas and data in written, presentation, and spoken formats to various audiences

  • Exceptional planning and project management skills

  • Solid grasp of digital marketing and how to strategically employ tactics in a demand generation campaign

  • A highly-motivated individual who thrives when balancing multiple priorities in a fast-paced workplace with a strong bias for action

  • Proven use of data and experimentation to address business needs

  • Experience partnering with channel marketing, creative and merchandising teams preferred

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • United Kingdom - London

  • Marketing

  • Full-Time Regular

  • 10/24/2022

  • ID # R-77371

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.