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Media Planner - Media Team - US
Expedia Group Media is a media buying organization, on a mission to power global travel for everyone, everywhere. As we continue to expand our services and responsibilities, we are seeking a hardworking and creative Media Planner to join us at a pivotal time in our voyage. You are data driven and highly analytical who thrives in a fast-paced setting, collaborating across an international team. You will play an integral role in developing and stewarding US national multi-media plans across all Expedia Group brands.
What you'll do:
Receive media briefs and lead on building tailored holistic media plan recommendations, which deliver on Brand media strategies and established media principles (across TV, OTT, OOH, Cinema, Audio and Digital)
Able to present strategies with clear rationale to internal stakeholders for approval
Support media manager in overseeing multi-media plans, Brand broadcast integrations and sponsorships, and work closely with the Buying team to execute
Consistently respond to stakeholder requests in an accurate, timely and professional manner
Show deep understanding of Brand target consumer media habits and recommend relevant media opportunities, supported by research
Oversee Brand market/vendor budgets and delivery (GRPs, impressions, sponsorships and integrations)
Strong understanding of data analysis methods to report on effectiveness and efficiency of activities/campaigns, and competitor activity
Collaborate with internal teams to build and execute media testing strategies that drive business efficiencies
Who you are:
At least 4+ year’s Media planning experience in US National TV, digital video, cinema, and OOH. Experience with emerging TV platforms (connected TV/OTT, addressable, programmatic TV) preferred
Bachelor's degree or related technical field; or Equivalent related professional experience
Minimum 4+ year’s US National TV and digital media planning experience
Minimum intermediate-level proficiency in Microsoft Office in Excel and PowerPoint
Preferred location: LA
Demonstrate strong understanding of key terminology and key performance indicators in the industry
Strong analytical skill set - ability to derive TV optimization insights from data and make solid recommendations
Highly collaborative, with excellent interpersonal skills and ability to build relationships with Brands, EG Media leads, Finance, and vendors
Strong communication skills, both oral and written
Ability to prosper in fast paced, culturally diverse environment
Proactive, attention to detail, results-oriented problem solver, meet timelines
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - California - West Hollywood
ID # R-77306
Job Accommodation Requests
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.