Product Marketing Manager
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Product Marketing Manager
At Expedia Group, we are passionate about bringing together travel and technology to create innovative products that deliver better experiences for travelers. We are looking for a Product Marketing Manager to join our team within the Consumer Product organization to lead product marketing initiatives for our Transport (Flights, Car, Cruise) line of business.
In this role, you will help develop insights that will be used to guide product development, cultivate collaborative partnerships across teams, and assist in crafting go-to-market strategies. Through relevant and compelling product positioning and messaging, you will help bring our products and features to life for our customer to drive adoption and growth. You will develop a deep understanding of Expedia’s Transport lines of business and use data to develop insights and support recommendations. You will champion customer-centric products with product teams, and communicate the product and vision to counterparts in the Marketing organization. You will be an evangelist—passionate about solving traveler problems, doing right by the customer, and laser focused on growing adoption of our products.
A strong candidate is someone that excels in crafting customer-centric narratives and translating data to impactful insights. Marketing and ecommerce knowledge as well as personal attributes of effective communication, strong collaboration skills, creative problem solving skills, attention to detail, and high accountability are keys to success in this position.
What you’ll do:
Help drive an audience-centric marketing approach within the organization and bring together our various product offerings into a unified proposition
Partner with research, customer health, and analytics teams to develop and communicate customer insights
Conduct research to understand competitor and market insights
Champion customer needs across the key teams to influence product roadmaps, business strategies, and customer engagement models
Develop and support go-to-market strategies, product positioning and messaging, product launch materials, and marketing briefs - ensuring fit and cohesion across the customer journey, product lines, and brands
Support go-to-market and readiness activities across the entire organization
Partner with product, marketing and customer service teams to drive adoption and usage of key products and features
Use insights to inform approach to messaging, positioning, and value propositions that can be leveraged by Product and Marketing teams
Who you are:
5+ years of experience in product marketing, product, or brand marketing in a B2C organization, with a minimum of 3 years spent in product marketing supporting go-to-market efforts
Experience developing product positioning and messaging
Experience supporting product adoption/usage through well-executed marketing and go-to-market activities
Experience translating customer, market, industry, experience data, and site or app data into actionable insights
Experience working with and influencing cross functional teams, particularly product management and marketing
Experience in consumer facing strategy development a plus
Experience in the travel industry preferred
The total cash range for this position in Austin is $104,000 to $145,500. Employees in this role have the potential to increase their pay up to $166,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Chicago is $99,000 to $138,500. Employees in this role have the potential to increase their pay up to $158,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
#LI_IC1The total cash range for this position in Seattle is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - Illinois - Chicago
ID # R-79159-2
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