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Product Marketing Manager
At Expedia Group, we power the travel industry and connect travel professionals like Hotels, Airlines, and Car Rental partners with high-value travelers. Our global ecosystem supports the distribution needs of over 2.9 million properties, 500+ airline partners, 150 car rental companies, and more – from increasing their reach and their revenue to simplifying their operations. Through a broad range of products and solutions, we provide scale and visibility, high quality bookings and continuous innovation, allowing them to easily reach their business goals and focus on what matters most.
Expedia Group's B2B Product Marketing team is looking for a motivated, hardworking product marketer who understands the power of outstanding go-to-markets and cares deeply about the customer experience. Ready for a challenge? Join a team of 10 product marketing professionals and help us fulfill our travel partners’ reach and visibility needs!
You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, and Sales teams, to launch new and improved products across our Hotel and Vacation Rental segments, building winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages.
What you'll do:
Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams. Advise on messaging emphasis to best engage different partner segments
Define launch strategies for new products or programs within the Reach & Visibility portfolio
Develop and optimize adoption and mitigation strategies for existing products or programs, identifying compelling content for education campaigns
Coordinate efforts to ensure Account Management readiness, developing marketing materials and partnering with Knowledge Base and Training teams
Who you are:
You are a product marketer seeking a new place to employ your 5+ years in product, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology and your key talents are:
Ready to share and implement validated practices on day one, including a demonstrated ability to author and implement outstanding positioning, messaging, segmentation, and strategic, impactful plans
Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity
Willing to learn and eager to partner, always ensuring you bring your peers along the journey
Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
United States - Washington - Seattle
ID # R-66323-3
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.