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Senior Analyst, Marketing Finance

  • India - Haryana - Gurgaon

  • Finance

  • Full-Time Regular

  • 06/10/2024

  • ID # R-84614

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Senior Analyst, Marketing Finance

The Senior Analyst, Marketing Finance will play a crucial role in providing financial insights and support to our team. This role involves in-depth analysis, forecasting, budgeting, and reporting to drive financial performance and support strategic decision-making for our marketing initiatives. The ideal candidate will have a strong financial acumen, analytical skills, and the ability to collaborate effectively across multiple teams.

What you’ll do:

Financial Analysis

  • Conduct detailed financial analysis on marketing spend, performance, and ROI.

  • Develop and maintain financial models to evaluate the profitability and efficiency of marketing strategies.

  • Prepare regular financial reports and presentations for senior management.

  • Lead the budgeting and forecasting process for the marketing department.

  • Monitor and analyze actual performance against budgets and forecasts, highlighting variances and recommending corrective actions.

  • Work closely with marketing teams to develop accurate forecasts and financial plans.

  • Analyze market trends, competitive landscape, and customer behavior to identify growth opportunities.

  • Collaborate with the marketing team to evaluate the financial impact of new campaigns and promotional activities.

Process Improvement:

  • Identify and implement process improvements to enhance the accuracy and efficiency of financial reporting and analysis.

  • Develop and refine financial tools and dashboards to support real-time decision-making.

Cross-functional Collaboration:

  • Work closely with other finance teams, marketing, and data analytics to ensure alignment and consistency in financial planning and reporting.

  • Support ad-hoc financial projects and analysis as required by senior management.

Who you are:

  • Bachelors' degree in Statistics, Economics or Analytics, Masters' in related field is a plus

  • 4+ years of experience in financial analysis, preferably within marketing finance or related

  • Hands-on experience in writing SQL queries and data visualisation tools like Tableau, PowerBI

  • Analytic, modeling, forecasting and presentation skills

  • Solid interpersonal skills and demonstrated ability to work across levels and functions

  • Ability to interpret and present data in a visually compelling format to financial and non-financial audiences

  • Comfortable working with ambiguity in a dynamic, fast-paced environment

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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