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Senior Analyst, Performance Marketing

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Senior Analyst, Performance Marketing

Are you passionate about travel and do you want to drive impactful strategies in the marketing space?  We are looking for a motivated Senior Marketing Analyst with phenomenal attention to details to join our global Meta Campaign Management team!

You’ll be at the forefront of data analysis, handling data to advise business decisions to support the hotel Meta team in growing key relationships with key Meta players in the industry. If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the fast-paced travel industry, then this is the job for you!

What you’ll do:

  • Understand the complexities of partner campaigns performance drivers and conduct in-depth analysis to capture impactful insights on growth opportunities and measure channel performance

  • Ensure continual optimization of the campaigns, growing bookings at a set return on investment

  • Recommend changes in spend level with partners, identify tests opportunities, set measurement methodology and evaluate results

  • Build regular reports/dashboards to measure channel performance, to make decisions on P&L management, to find opportunities and performance trends and at the same time to help troubleshoot day-to-day issues

  • Ensure ads are performing as expected, functioning properly and are being tracked by internal and external systems

  • Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly

  • Establish positive relationships with both internal and external partners

  • Proactively share industry news, test results, comparative, and competitive reviews, as well as staying on top of the evolving travel industry

Who you are:

  • Bachelor's degree in a related field with strong analytical focus or equivalent, or equivalent related professional experience

  • Experience in a data-driven commercial environment

  • 3+ years’ experience in online marketing. Prior CPC campaign management preferred (Metasearch, SEM)

  • Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions

  • Proficient in MS Excel; basic to intermediate SQL skills required; knowledge of Python or other data processing scripts preferred

  • Experience with Tableau or other data visualization software preferred

  • Exceptional attention to detail in executing complex and time-sensitive projects

  • Strong communication skills, able to develop productive relationships with peers, partners, and stakeholders

  • Knowledge, passion and/or experience of travel industry is a plus!

  • Highly collaborative individual

  • A bias towards action: You like to get things done, and you can analyze information, provide clarity back to the business and take ownership of outcomes

#LI-HD1

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United States - Washington - Seattle

  • Marketing

  • Full-Time Regular

  • 11/21/2022

  • ID # R-73495

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.