Senior Analyst, Search Engine Marketing
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Senior Analyst, Search Engine Marketing
If you're seeking an opportunity to work in a highly motivated team of online marketers in a collaborative, rewarding and progressive environment, then you'll love Expedia Group's Search Engine Marketing (SEM) team. SEM is a dynamic business, and we would not have it any other way.
At Expedia Group, we are revolutionizing travel through the power of technology. Every second of each day, we send two travelers on a trip. We sell enough tickets to fill nearly six hundred 737 airplanes each day, and our mobile apps have been downloaded more than 10 million times across 180 countries. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google’s top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.
In this role on the SEM Operations team, you'll work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance.
If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You'll get to join us in a harmonious and open space with other like-minded individuals. And you’ll score fantastic travel discounts while having all this fun!
What you'll do:
Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM
Manage and optimize SEM coverage processes
Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site
Look for ways to optimize and identify new improvement/growth opportunities
Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team
Build ad hoc tools to streamline manual processes
Provide automation teams with specifications for building automated solutions like tools and dashboards
Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization
Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives
Who you are:
Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field or equivalent related professional experience
Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
Experience in working with SQL and expertise in Microsoft Excel
Tableau knowledge would be good to have but not a must. This can be learnt on the job
Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
Excellence in implementation, attention to detail and strong organizational skills
Ability to excel in a fast-paced environment
Strong communication skills (written and verbal)
No prior SEM experience required but preferred; must be interested in data-driven online marketing
Fluent in English, additional language a plus
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United Kingdom - London
ID # R-77871
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