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Senior Analyst, Search Engine Marketing

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Senior Analyst, Search Engine Marketing

If you're seeking an opportunity to work in a highly motivated team of online marketers in a collaborative, rewarding and progressive environment, then you'll love Expedia Group's Search Engine Marketing (SEM) team. SEM is a dynamic business, and we would not have it any other way.

At Expedia Group, we are revolutionizing travel through the power of technology. Every second of each day, we send two travelers on a trip. We sell enough tickets to fill nearly six hundred 737 airplanes each day, and our mobile apps have been downloaded more than 10 million times across 180 countries. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google’s top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.

In this role on the SEM Operations team, you'll work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance.

If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You'll get to join us in a harmonious and open space with other like-minded individuals. And you’ll score fantastic travel discounts while having all this fun!

What you'll do:

  • Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM

  • Manage and optimize SEM coverage processes

  • Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site

  • Look for ways to optimize and identify new improvement/growth opportunities

  • Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team

  • Build ad hoc tools to streamline manual processes

  • Provide automation teams with specifications for building automated solutions like tools and dashboards

  • Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization

  • Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives

Who you are:

  • Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field or equivalent related professional experience

  • Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions

  • Experience in working with SQL and expertise in Microsoft Excel

  • Tableau knowledge would be good to have but not a must. This can be learnt on the job

  • Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions

  • Excellence in implementation, attention to detail and strong organizational skills

  • Ability to excel in a fast-paced environment

  • Strong communication skills (written and verbal)

  • No prior SEM experience required but preferred; must be interested in data-driven online marketing

  • Fluent in English, additional language a plus

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • United Kingdom - London

  • Marketing

  • Full-Time Regular

  • 11/09/2022

  • ID # R-77871

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.