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Senior Analyst, Search Engine Marketing
If you're seeking an opportunity to work on a highly-motivated team of Online Marketers in a collaborative, rewarding and progressive environment where a sense of humor is essential, then you'll love Expedia Group's Search Engine Marketing (SEM) team. SEM is a dynamic business, and we would not have it any other way. Otherwise, we would be bored to tears.
At Expedia Group, we are revolutionizing travel through the power of technology. Every second of every single day, we send two travelers on a trip. We sell enough tickets to fill nearly six hundred 737 airplanes each day, and our mobile apps have been downloaded more than 10 million times across 180 countries. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless.
In this role on the SEM team, you'll work in an entrepreneurial environment by working on a team for one of the largest parts of our channel Profit and Loss Statement. You will mentor your team to utilize quantitative and qualitative skills in order to provide actionable insights for optimizing marketing spend, audience targeting, and influencing customer behavior. We love to test and learn like maniacs and deliver return on investments. You'll get to join us in a harmonious and open space with other like-minded individuals. And you score fantastic travel discounts while having all this fun!
What you'll do:
Identify growth opportunities, initiating test hypotheses and prioritizing scale out of winning tests to improve SEM traffic productivity and increase return on investment
Provide guidance to the Leadership Team on market trends and recommendations to adjust portfolio behavior to maximize opportunities
Collaborate with internal partners, building quarterly forecasts of your P&L, communicating risks and opportunities to the team in a crisp and compelling manner
Execute on the fundamentals of search marketing – we seek individuals who are passionate about SEM
Collaborate with Partners, Product and Technical Teams to improve SEM products and tools development (automation tools, dashboards, etc.) and influence prioritization
Who you are:
Individuals who have excellent quantitative analysis experience. SEM is an art and a science but it is more about science than art these days
Exceptional analytical skills, including data manipulation and financial analysis
Experience in working with SQL and expertise in Microsoft Excel. Expect questions in this area
Track record in SEM is preferred
Excellent collaboration at all levels, including compelling verbal and written executive communication. Expect questions about experience with consensus building
Strong working knowledge of online marketing, ecommerce, or equivalent role preferred. Knowledge of the online travel industry is also useful
At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
United States - Washington - Seattle
ID # R-74623
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.