Senior App Performance Analyst
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Senior App Performance Analyst
An established performer who consistently applies CRM Appmarketing insights capabilities, principles and playbooks to optimize marketing investments to sustain and improve trading performance, with a moderate level of guidance and direction. This position will work directly with marketing teams spanning Expedia's entire brand portfolio, including 20+ brands across 10 geographies around the world. Additionally, the role will work with our database, product, and development teams to support marketing efforts.
What you'll do:
Measure, report and communicate the performance of the email and push channels specifically with a focus on app.
Create and manage reports to enable marketing managers to self serve, monitor & analyze campaigns quickly and effectively
Deep dive into data anomalies in app install results & app engagement
Provide insights into the performance of the different results, measuring and analyzing the effectiveness of campaigns including engagement and conversion metrics
Find opportunities that the team can go after in order to improve the email and push channel's and make a difference to the bottom line
Utilize app reporting tools to train marketing teams as well as identify trends and opportunities
Extract data using SQL for app marketing reporting and target tracking
Serve as a liaison with technology teams to ensure current projects and priorities are aligned with marketing initiatives
Who you are:
Expert in app marketing, specifically focusing on app installs
Knowledge of Branch.io and app store tracking
Considerable SQL knowledge
Knowledge of Tableau (or alternative analytics tools) required
Knowledge of cloud storage technology is preferred
Marketing/CRM experience preferred
Experience in an analyst role
Ability to synthesize large amounts of data and find creative solutions when faced with limitations
Expert knowledge of Microsoft Excel
Familiarity working with and basic understanding of databases, particularly using a database for marketing communications
Strong communication skills, both verbal and written
Capable of successfully collaborating across teams and geographies
Flexibility and initiative as role and responsibilities evolve and change
Desire to grow in responsibility and expand knowledge base
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - California - San Francisco
ID # R-77976-6
Job Accommodation Requests
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.