Senior Brand Planner - Content, Editorial, Entertainment
United Kingdom - London
ID # R-85573
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Senior Brand Planner - Content, Editorial, Entertainment
Expedia Group’s Global Marketing team is dedicated to developing innovative and effective global campaigns across our family of brands: Expedia, Hotels.com and Vrbo.
Within the organization, the Global Marketing team is Expedia Group’s center of creative excellence, and is responsible for developing high-impact, iconic and culturally relevant creative for consumer marketing, content, and experiences across TV, OOH, social, experiential, and more.
With the rise of travel behaviors motivated by narrative storytelling and social media, Expedia group’s ambition is to be a cultural destination for travel entertainment. To fulfil this mandate, we’ve developed a fully operational content, editorial and entertainment team aimed to provide more avenues for travelers to get inspired, find the right experiences and plan their trip according to their passions.
As a Senior Brand Planner, you will play a critical role in bringing our brands into those new spaces, helping define and deliver a robust brand strategy and shaping how creative comes to life to reshape the traveler experience.
What you'll do:
Provide consistent cross-brand frameworks and strategies to bring our three brands (Expedia, hotels.com and Vrbo) into narrative-driven creative that resonate with travelers
Use insights that resolve strategic problems. Develop strong, conceptual, big ideas
Brief and provide inspiration for creatives to position our brands into culture
Create campaigns that are creatively and effectiveness driven through clear, digestible and simple KPI frameworks
Help drive cultural relevance for our work to connect deeply to how travelers find inspiration, plan and book their trips
Conceive and implement new opportunities for branded content, and support the Global Content leads to deliver against brand value propositions and positioning
Collaborate with CD, Art Directors/Copywriters and Social Creatives to concept ideas and ensure work is delivered against our strategic purpose for Content and Editorial
Work with Comms planning to create 360 ecosystems to maximize visibility amongst travelers
Work with the social team to make sure our rich storytelling comes to life across multiple touchpoints including social and editorial
Partner in and out of the company—with brand strategists, product and technology professionals, producers, customer engagement specialists and more—to develop a deep understanding of our brands
Partner with our agencies to evaluate Social and Content strategies and ensure they are optimized for success
Participate in socializing the results in clear, actionable ways to further the strategic vision of the content, editorial and entertainment team
Present work to senior creative leadership and executives
Evangelize for the power of industry leading digital content to shift perception and drive results
We are looking for candidates who can work flexibly and fluidly, build trust with others, and see the big picture while keeping an eye on every detail
The content and editorial team is based in London, in the Angel Building in Angel, Islington, maximizing opportunities to exchange, brainstorm and build face-to-face relationships with your team
We work from the office 2-3 times a week and work from home the rest of the time
Global Marketing leadership operates out of London (brand integration, opps, brand planning, business marketing) and LA (creative leadership)
Expedia group is a global company and the team operates across a series of cities and time zones
Who you are:
5+ years in a Brand strategy role, with a special passion for non-traditional advertising, long-form content and entertainment - either in agency or in-house environments
Experience with global lifestyle or cultural-impact brands preferred
Deep craft experience in Social and Editorial with a finely tuned ability to develop strategic thinking and transform complex brand needs into simple ways in for Content
Experience working with influencers and identifying latest platform trends and functionalities
Ability to turn topical and cultural happenings into best-fit branded content plans, and presenting this work to senior Creative teams
Demonstrate the ability to support global teams in a self-directed way
Experience in developing global, actionable strategies and tactical content plans across all major digital platforms, and of owning and working against content calendars
Excellent written and oral communication skills, including the ability to create and deliver presentations that articulate ideas in a compelling manner to build acceptance and support
Demonstrated experience of working successfully with multifunctional groups, both internally and externally, in fast-paced environments with changing direction
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
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