Senior Brand Planner
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Senior Brand Planner
Ready to join a brand planning team leading some of the world's most recognized travel brands? In this role, you’ll be part of a passionate team pushing to improve the experience for all travelers, everywhere. We’re looking for people to set the strategy for communications and inspire teams to develop ground-breaking creative thinking that drives the brands and businesses forward.
In this role, you will play a critical role in brand planning for some of the world's most recognized travel brands and be part of a world-class team pushing to make better experiences for travelers everywhere. You will help position our brands in the minds of travelers, make strategic choices about what should be communicated and bring clarity and inspiration to creative and cross-functional teams through focused briefs.
What you’ll do:
Identify the motivations behind traveler decisions in priority markets around the world
Assess opportunities or challenges for our brands that result from changing conditions in the category or the world at large
Position our brands to be distinct and meaningful in the minds of travelers
With input from cross-functional partners, identify the elements of our businesses and products that best support each brand’s positioning
Develop a clear POV for each brand that informs its tone
Bring clarity and inspiration to creative teams and other partners within the company through succinct briefs
Work in partnership with creative teams internally and externally to shape the creative work
Who you are:
4-6 years in creatively led organizations focused on advertising
An ability to identify insights in research that can reframe how people understand a problem
An ability to think laterally in solving communications problems
A mastery of distilling and organizing information into succinct ideas and presentations
An understanding of marketing fundamentals and brand frameworks
A love of crafting strong arguments and defending strategic choices
Have an ability to nurture and guide the development of creative ideas
The total cash range for this position in West Hollywood is $104,000 to $145,500. Employees in this role have the potential to increase their pay up to $166,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United Kingdom - London
ID # R-83479
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