Senior Business Development Manager - Media Solutions, Lodging
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Senior Business Development Manager - Media Solutions, Lodging
We at Expedia Group Media Solutions, offer marketers access to the world’s travel advertising platform, powered by the most robust first-party data in the industry. Our team of digital marketing professionals equips advertising partners with everything they need to connect, engage, convert travelers worldwide and exceed advertisers’ critical metrics.
What you’ll do:
Consultative Sales Strategy
Drive and execute strategy for advertising partners, to grow Media Solutions business
Responsible for identifying key opportunities in the Lodging sector and selling the benefits of partnering with Expedia as an advertising partner of choice. This includes representing the advertising strategy of the partner to develop campaigns that meet and exceed their needs
Create, define, and implement business strategies to optimize each partner relationship on a local, regional, or global basis, including conducting day-to-day interactions, regular face-to-face commercial updates, identifying and managing marketing and promotional opportunities, and ensuring fulfillment of all contractual obligations
Own and lead the advertising sales process end-to-end from identification of new prospects, to developing an understanding of partner needs and mapping those needs with planning and strategic selling including a portfolio of domestic and international platforms
Provide customers with a consultative sales experience and build /enhance long-term strategic relationships with existing partnerships through up-selling, cross-selling, etc.
The ability to navigate senior-level management and understand the political pressures of an organization to get to a positive decision is key to success
Partner Campaign Launch/ Internal Collaboration:
Lead aspects of the launch & ongoing, day-to-day performance of advertising partnerships and influence across other functions (including internal supply teams, marketing, operations, billing, product and media planners) to ensure campaign delivery and resolve issues as they arise
Drives accountability for results throughout the organization
Define and deliver continuous improvement in revenue contribution to Media Solutions through insightful measurement and Return on Investment analysis of new partnerships on an ongoing basis
Lead in all aspects of deal development - prospecting, sourcing, negotiating and closing
Create a pipeline of opportunities that are managed & reviewed weekly/monthly/quarterly to ensure the pipeline is productive and yields profitable partnerships
Proactively Build and maintain fruitful relationships with partners and provide clients with a consultative sales experience
Accurately forecast media revenue demand for territory, based on Expedia Group market research data, industry insights and partner engagement
Collaboratively, work across internal functions to optimize Media opportunities, including collaborating with our product teams to define new product offerings, engage with management on sales strategy. Other interactions include Marketing, Media Planning & Lodging and Partner Services groups. Evangelize MeSo internally, as well as externally and work with Expedia Group supply teams to increase value of our valued partners
Quarterly Revenue Goal: Consistently meet or exceed quarterly revenue goals as set by sales leadership. Individual quarterly goals will typically exceed $1,000,000 USD, depending on a number of factors (e.g., type and number of accounts, new vs existing business and future potential)
Who are you:
This role requires a min 5 years of sales experience, Media Sales, travel industry
Bachelor's or Master's degree in a related field; or equivalent related professional experience
Demonstrated media sales experience is essential; and a passion for the travel industry is desirable
Strong understanding of the specific travel verticals (DMO, Airline, lodging, and/or Attractions) and digital and social media landscape
History of meeting or exceeding revenue targets
Ability to effectively pitch and influence at C management level
Effectively analyze partner needs and identify creative solutions
Demonstrated ability to optimize revenue gains for Media Solutions
Proven ability in consultative selling
Travel is required (valid passport required)
Fluency (spoken and written) in English and Spanish required
Someone who thrives in face paced environment and embraces a growth mindset
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Mexico - Quintana Roo - Cancun Quintana
ID # R-80250
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