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Senior Consumer Insights Researcher

  • United States - Texas - Austin

  • Marketing

  • Full-Time Regular

  • 04/10/2024

  • ID # R-87417

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Senior Consumer Insights Researcher

The Expedia Group Traveler Research and Insights team is seeking a Senior Consumer Insights Researcher to help support the business in understanding travelers. The role of the Traveler and Insights Team is to uncover human and category truths that inspire great creative and help build distinctive, meaningful brands.

In this role you will support Brand Measurement research, delivering insights to stakeholders to help them understand how travelers feel about our brands and communications. You will use your hands-on knowledge of marketing and research techniques to actively explore, assemble and analyze data from a range of sources, making impactful recommendations that keep the customer at the heart of everything we do. You will act as a strategic partner to Global Brand Marketing stakeholders, who will apply learnings to marketing, communications, creative and business strategies.

What you’ll do:

  • Support Global Brand Measurement, including Brand Health Tracking, Campaign Measurement, and Creative Evaluation programs

  • Lead and own key research projects within Brand Measurement from end to end, including identifying research needs, writing briefs, reviewing questionnaires, project and vendor management, data analysis and reporting

  • Evaluate effectiveness of marketing campaigns to ensure they resonate and connect emotionally with consumers

  • Collaborate with cross-functional stakeholders (Marketing, Media, Brand planning, Comms planning, etc.) to develop learning agendas and measurement objectives

  • Craft engaging outputs to share insights across the business including to senior leadership

  • Demonstrate a growth mindset by staying informed about marketing and travel industry trends, consumer behavior, and competitive landscape

Who you are:

  • Experience: 4+ years of relevant experience in consumer insights, market research, or related fields.

  • Experience leading and executing quantitative primary research projects (either at a vendor or client-side)

  • Strategic thinker and problem-solver with strong analytical skills and ability to synthesize data into clear, actionable insights and recommendations

  • Detail oriented and highly organized with strong project management capabilities

  • Proactive with a self-starter mentality, strong team player and collaborative nature

  • Passionate about understanding the consumer and driving business growth

  • Experience in brand tracking and campaign effectiveness measurement preferred

  • Solid understanding of media landscape and media channel measurement preferred

  • Experience conducting research globally preferred

The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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