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Senior Content Marketing Specialist
Looking to create compelling content for a leader in the travel industry? We are looking for a content specialist to join the Expedia Group B2B Brand & Creative team and produce content and campaigns that drive partner acquisition, retention, growth, and preference across our Expedia for Business partner audiences.
A skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends. From supporting audience research initiatives to creating high quality content for a variety of marketing channels, you will be a critical contributor to our content strategy and creation processes.
What you'll do:
Propose, write, and edit compelling content for our customers around the world, including email, landing pages, articles, case studies, webinar decks, whitepapers, and more
Collaborate with our marketing manager and design teams to ideate on and develop content that achieves our marketing campaign goals and up levels our content performance
Partner with marketing operations and channels teams to measure and optimize content performance across our marketing channels, including conducting performance reviews, content audits, A/B testing, etc.
Conduct, curate, and analyze audience research to support content strategy initiatives, including UX/UI research, user interviews/surveys, user data analysis, etc.
Identify areas of opportunity within our content strategy and creative execution and develop solutions that drive us to reach our goals more effectively
Identify ways to optimize our content management and distribution processes to get the most from our content
Research and maintain knowledge of travel trends and topics
Evangelize our brand and creative frameworks and standards
Who you are:
Proficiency in content marketing, distribution, and measurement
Outstanding communication skills and the ability to communicate complex information, ideas, and procedures at a level appropriate to the audience
Solid understanding of B2B content marketing landscape and channels
Passion and curiosity! The ability and proactive desire to surface content ideas and storytelling opportunities, make connections around the organization, and implement new ideas and solutions to improve our creative work and solve problems efficiently
High attention to detail and strong project management skills
A desire to collaborate with, inspire, and influence collaborators across different teams and levels of the organization
A great attitude: Your calm demeanor and positivity inspire others
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
United States - Texas - Austin
ID # R-75135-1
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.