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Senior Content Strategist, SEO

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Senior Content Strategist, SEO

Are you a versatile content strategist or SEO specialist who is passionate about providing innovative content solutions on a large scale? Do you want to use your skills to help people go places? Then let's talk about this opportunity to join a creative, tenacious team that executes beyond the scope of traditional SEO and digital content!

As part of the Expedia Group SEO team, you'll collaborate across a number of fields (SEO, UX, Product, Engineering) to coordinate the creation of useful and cohesive landing page content for brands such as Expedia, Vrbo, and Hotels.com. You'll define content that helps travelers get the right information and make decisions. As a strategist in this space you'll be creating well-crafted briefs based on your data-led research and innovative thinking, while coordinating directly with vendors for content creation. You'll devise ways to scale, differentiate and automate across multiple pages, brands and languages. You'll play an integral role in our SEO content strategy to create impactful content through smart solutions and content distribution systems.

What you'll do:

  • Stakeholder management, partnering with agencies and internal teams to project manage content production and machine generated content solutions

  • Manage workflows and prioritization to ensure success of roadmap and SEO content strategy

  • Create content guidelines and conduct feedback loops, ensuring high-quality and impactful content products at scale

  • Perform keyword research through various SEO and analytics tools to build SEO strategies and content briefs

  • Perform gap analysis, competitor research, and content ideation

  • Publish content on our landing pages using a CMS and configuring content distribution

  • Track and analyze performance of content initiatives, proposing effective next steps to improve traffic, conversion and engagement

  • Communicate with teams inside and outside of SEO including Product, Engineering, UX and Brand on shared goals

  • Support the team's data-driven framework, coordinating and analyzing performance to inform decisions

  • Present content initiatives and learnings to the broader team

Who you are:

While we recognize that there is not only one path to becoming an excellent SEO Content Strategist, we are looking for:

  • 4+ years of professional experience in SEO, digital content management or content strategy

  • An excellent understanding of the principles behind organic search optimization

  • Experience in authoring or editing content for landing pages with a phenomenal eye for detail

  • Excellent communicator

  • Comfortable working with data

  • Experience using SEO tools such as Botify, seoClarity, Google Search Console

  • Experience working with Content Management Systems

  • Experience working with large websites or structured content at scale

  • A good understanding of localization and writing for global users

  • Interest in the SEO and Content product; you aren’t looking for a content marketing or copywriting role

  • Degree or equivalent experience in a relevant field (Communications, Journalism, Marketing)

#L1-KT2

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • United Kingdom - London

  • Marketing

  • Full-Time Regular

  • 08/18/2022

  • ID # R-75476

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.