Senior Copy Editor - Email

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Senior Copy Editor - Email

Are you a brilliant and inspiring copy editor, looking for your next opportunity to develop a team of copywriters creatively? Are you a leader in email copy studio process with an ability to analyse how things are working to make overall improvements?

We are looking for an expert in email and loyalty copywriting to direct and make world-class marketing assets that create a 'buzz' and drive customer engagement and / or acquisition. This role will have a huge impact on functional strategy and will determine the team strategy to accomplish team/departmental goals.

What you'll do:

• Manage the coordination of team or departmental activities with the responsibility for results, including costs, strategy and staffing

• Consistently apply, and regularly enhance, the creative marketing capabilities, principles and playbooks to tackle the most complex business challenges and opportunities

• Develop advanced creative ideas in response to briefs and influence briefs leveraging creative experience

• Plan and implement marketing and communication strategies for products and focused markets that support organizational and brand objectives

• Develop action plans for optimal resource utilization and manage financial/material resource usage among team

• Scope/write agency Statements of Work (SOWs)

• Coordinate project plan across functions and competing timelines from other projects

• Integrate timelines and milestones across projects, identifying areas of synergy or dependency

• Lead development of strategies to get assigned project done amidst opposing needs for resources and development external to the project being delivered

• Recognize staff potential and guide employees in developing skills by recommending appropriate training and sources of information and seeking mentorship opportunities for direct reports

• Determine actual or potential gaps in resourcing for projects and recommend strategies to mitigate

• Encourage others to assess the potential impact of resource decisions related to efficiency and cost reduction

• Share domain and industry knowledge between cross-functional teams

• Promote collaboration among team members

• Review the skill and expertise requirements to accomplish team goals and identify, attract and select diverse and high-caliber staffing and talent resources to fill project roles

• Attract and select diverse and high-caliber talent

• Identify strategic issues and raise questions to help customers and other stakeholders explore, understand and address their wider business challenges

Who you are:

• A significant number of years' experience managing and leading larger scale, global creative marketing projects

• People-management experience

• Bachelor's or Master's degree, or equivalent professional experience

• Has established portfolio of work demonstrating range of ability

• Capable of managing more complex campaign creative, applying creative strategic thinking

• Expert on wider creative landscape and has full mastery of branding, including the application positioning and identity

• Understands measurement and performance and develops methodologies for optimizing execution

• Demonstrates expertise by editing and reviewing content of material for publication and dissemination, ensuring clarity and consistency of messaging

• Utilizes thorough understanding of current business objectives, processes and challenges to recommend and match solutions to meet unique business needs and achieve objectives

• Establishes trusted working relationships with stakeholders internally/externally and builds rapport to become a trusted advisor

#LI-JG1

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

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