Senior Marketing Specialist, Paid Social Boosting
United States - California - West Hollywood
ID # R-85479
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Senior Marketing Specialist, Paid Social Boosting
Expedia Group is one of the world’s largest travel platforms. At Expedia Group, we believe travel is a force for good, so our mission is to power global travel for everyone, everywhere. Expedia Group’s Global PR, Social, Influencer & Events team is dedicated to developing and executing impactful communications strategies across our company and family of brands.
We are seeking a highly motivated and globally-minded Paid Boosting Senior Specialist to join our dynamic Social Media team reporting to the Senior Director, Global Head of Social Media.
This crucial role will play a pivotal role in driving growth by developing our paid boosting social media strategy and execution for owned B2C and B2B social channels across multiple social platforms globally. You will be responsible for implementing the paid boosting global strategy and strategies for tentpole campaigns that resonate with our diverse audiences and generate significant brand awareness, engagement, and traffic on a global scale, working closely with a Paid Boosting Senior Manager.
What you'll do:
Implement and optimize effective paid boosting social campaigns tailored to specific regional audiences,considering language variations,visual preferences,and cultural contexts
Execute the paid amplification of influencer content inclusive of process optimization and whitelisting
Leverage your global market understanding to identify and capitalize on emerging trends and platform features in each region
Understand and maximize our spend across platforms and brands
Work closely with social strategy, creative teams, and local teams to share data-driven creative insights to improve the strategy and performance
Working with measurement and insights team, monitor and analyze campaign performance across different markets,identifying both regional successes and areas for improvement
Adapt and refine campaigns based on performance data and changing market conditions to maximize effectiveness across all regions
Stay abreast of the latest global trends in paid social media advertising and adapt strategies accordingly
Identify and implement new opportunities to leverage paid social media for regional and global business growth
Manage paid boosting budget on behalf of global social team
Who you are:
Minimum of 4 years of experience in paid social media advertising,with a proven track record of success in managing and optimizing global campaigns across diverse markets
Knowledge of major social media platforms and their ad functionalities,including Facebook Ads Manager,Instagram Ads Manager,LinkedIn Ads,Twitter Ads,TikTok, and others,with a deep understanding of their specific global reach and nuances
Strong analytical skills and experience with data-driven decision making
Excellent written and verbal communication skills,including the ability to communicate effectively across diverse cultural backgrounds
Strong organizational and time management skills,with the ability to prioritize multiple projects in a fast-paced environment
Ability to work independently and take ownership of projects,while also collaborating effectively with teams across different regions
Passion for social media and digital marketing,with a keen interest in global markets and cultural trends
Fluency in English is required; additional language skills are a valuable asset
The total cash range for this position in Seattle is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in West Hollywood is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
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