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Senior Media Planner
Expedia Group Media is a media buying organization, inclusive of a portfolio of brands who are on a mission to power global travel for everyone, everywhere. As we continue to expand our services and responsibilities, we are seeking a Senior Media Planner to join us at a pivotal time in our journey. You are a data driven, and highly analytical media planner who thrives in a fast paced setting, collaborating across an international team. You have the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing your experience in a collaborative and consultative manner. You will play an integral role in developing and stewarding multiple Expedia Group Brands’ media plans in US, capitalizing on innovation, and your talents and resourcefulness to grow Brand consideration and favorability among our target consumers.
What you'll do:
Develop holistic media plan recommendations which deliver on Brand media strategies and established media principles
Effectively execute and steward national US multi-media plans as well as broadcast integrations and sponsorships for multiple Expedia Group Brands
Serve as media expert, providing insight to media marketplace conditions and opportunities in National TV/digital video/audio, and local media
Manage multiple Brands’ market/vendor budgets and deliverables (GRPs, impressions, sponsorships and integrations)
Compile and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives and make sound recommendations
Develop pre and post-campaign summary materials for co-op partnerships and major Brand sponsorships
Collaborate with internal teams to develop and execute media testing strategies that drive business efficiencies.
Manage team of 2+ planners
Who you are:
At least 5+ years Media planning and buying experience in US National TV, digital video and audio, and local media. Experience with emerging TV platforms (connected TV/OTT, addressable, programmatic TV planning and execution) is required. US Hispanic media marketplace knowledge ideal.
Strong analytical skill set - proven ability to derive TV optimization insights from data and make sound recommendations
Good interpersonal skills to develop and maintain collaborative relationships with Brand and EG Media leads, Finance, and outside vendors
Strong communication skills, both oral and written. Ability to write succinct, strategic media presentations with minimal supervision required.
Ability to work under pressure
Well organized, detail oriented, and proactive, with proven ability to meet deadlines
4-year college degree or related equivalent professional experien
Minimum 5+ years TV planning and buying experience
Minimum 2-3 years of management experience, managing a team of 2+ people
Experience working with media planning and research software such as MRI, Nielsen Ad Intel and NMI
Minimum intermediate-level proficiency in Microsoft Office in Excel and PowerPoint
At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
United States - Illinois - Chicago
ID # R-71185
At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.