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Senior SEM Specialist

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At Expedia Group we are constantly seeking talented, tech savvy, ambitious individuals to join our rapidly growing team. One of our current priorities is identifying candidates to focus on Search Engine Marketing (SEM), which is one of the most critical growth engines for us and the most dynamic marketing channel in the business.


If you are interested in being on the cutting edge of digital marketing and leveraging your technical skillset, this is the place for you.  As one of Google’s top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.


Expedia Group SEM is the place to:
•    Learn by doing
•    Be on the cutting edge of digital marketing
•    Work in an entrepreneurial environment
•    Turn mounds of data into actionable insights to drive return on investment
•    Build or hone your quantitative and qualitative skillset
•    Make a BIG impact on the Expedia Group business

Your responsibilities in this role would include the following.

  • You will support a Manager and a Director in monitoring financial performance for a portfolio to achieve business, revenue and profitability objectives
  • You will identify growth opportunities, test hypotheses and scale winning tests to improve SEM overall performance and return over investment
  • You will learn and execute on the fundamentals of search marketing, implement biding methods and maintain overall account health and performance
  • You will be able to manipulate and derive insights from large datasets
  • You will be partnering with Google, Bing and other search engines to ensure we’re early adopters of all product alphas and betas
  • You will partner with other marketing channels to identify ways to access and leverage proprietary Expedia Group’s data for SEM purposes

We are looking for…

  • Individuals who have excellent quantitative analysis experience. SEM is an art and a science but it is more about science than art these days.
  • Experience in working with Microsoft Excel. Expect questions in this area!
  • Experience in SEM, online advertising, paid search or e-commerce is a plus but not required
  • Proven track record of large scale data set manipulation either through course work or work experience.
  • Excellent collaboration at all levels, including crisp and compelling verbal and written executive communication.
  • Trustworthiness, transparency and dedication to partnership in a fast-paced environment. We strongly believe in the "One Team" philosophy.
  • Familiarity with Google Datasets / Cloud platforms / API is a plus

At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United States - Washington - Seattle

  • Marketing

  • Full-Time Regular

  • 06/22/2022

  • ID # R-70407

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.