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Senior Specialist - Employer Brand

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Senior Specialist - Employer Brand

Do you believe travel isa force for good? Do you want to be part of a global team that’stransforming the travel technology industry and build a more open world for all travelers? Do you love storytelling, connecting people to their passions and creating innovative solutions that attract the world’s best talent? If that’s a yes, then Expedia Group’s Employer Brand team may be right for you.

We are seeking an employer brand enthusiast to join our creative team of storytellers, branders and marketers to help us activate the Expedia Group employer brand. This role sits within the Global Talent Acquisition division and will collaborate closely with the global recruiting team to drive content, tools and activations to find, engage and attract talent around the world.

What you’ll do:

  • Provide employer brand and talent attractionsubject matter expertise, sharing knowledge, best practices and innovative solutions to support the business

  • Concept, design and execute global recruitment marketing campaigns including social media planning, content creation such as video, images, and blog writing and understand metrics tracking and reporting to show findings, provide recommendations for optimizations and ultimately drive for success and return on investment

  • Build and nurture programs that drive awareness and affinity of Expedia Group as an employer brand of choice across talent-facing channels, inclusive of email marketing, LinkedIn, the blog and the careers website

  • Manage and optimize a Talent CRM tool (Beamery) in collaboration with recruiters, business and technology teams

  • Create Playbooks and Tools for the Global Talent Acquisition team to leverage so they can be equipped to activate and champion the Expedia Group brand consistently

  • Manage change across the team to ensure adoption and evangelism of our new employer brand and employee value proposition

  • Drive the end-to-end experience for in-person recruiting events, including awareness through campaigns, email and social media storytelling, to actual event implementation, ensuring an impactful, on-brand experience that distinguishes Expedia Group in the marketplace

  • Develop and manage the Inclusion and Diversity external conference recruitment and job fair strategy, and event calendar. This includes managing event budgets, resources and attendance

  • Work in an intersectional manner to foster collaboration across multiple identity communities

Who you are:

  • 5+ years of experience in recruitment marketing or partnering with or supporting an HR or Talent function

  • Love of branding, storytelling, content creation and recruitment marketing

  • Have a good understanding of marketing analytics, with the ability to use data and metrics to support story lines, back up assumptions and evaluate outcomes

  • Enjoy using self-service tools to manage marketing campaigns and content

  • Ability to work on a range of projects and develop strong stakeholder partnerships

  • Deep expertise in integrated marketing programs across digital channels, email, events, and multimedia. You have hands-on experience creating, executing, analyzing, and evolving talent marketing and employee communication programs

  • Have some familiarity with CRM systems to drive marketing campaigns via Talent CRM (Beamery)

  • Are results-oriented, and are comfortable analyzing data and reporting back on what's working (and what's not), while continuously optimizing

The total cash range for this position in Chicago is $72,500 to $101,500. Employees in this role have the potential to increase their pay up to $116,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $82,000 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
  • United States - Texas - Austin

  • Marketing

  • Full-Time Regular

  • 01/23/2023

  • ID # R-79145-1

Job Accommodation Requests

At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.